Summary
Overview
Work History
Education
Skills
Work Availability
Quote
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SHAWNA HICKEY

Kirkland,WA

Summary

Proactive and achievement-oriented Wine Club and Events Manager with over 5 years of experience in wine club management, event planning, and hospitality. Demonstrated success in increasing revenue, developing marketing strategies, and creating exceptional customer experiences. Strong communication, analytical, and organizational skills. Passionate about wine and dedicated to conveying that passion to others.

Overview

22
22
years of professional experience

Work History

Sales and Marketing Manager

Long Cellars
04.2023 - 06.2023
  • Executed comprehensive marketing plans that increased revenue.
  • Created and managed social media campaigns to increase brand engagement.
  • Directed marketing projects through conceptual planning, schedule management, and final implementation.
  • Provided exceptional customer service, gaining new wine club members.
  • Interacted well with wine club members and customers to build connections and nurture relationships.
  • Managed daily operations of tasting room and wine club memberships, orchestrating forward-thinking strategies to accomplish profit and expansion goals.

Director of Catering

Twelve Baskets Catering
10.2021 - 04.2023
  • Increased event sales to record-breaking $2 million in 2022.
  • Executed successful events, averaging 10-15 per week.
  • Developed marketing and venue relationship strategies, resulting in gaining over 5 new venues.
  • Analyzed food and beverage trends and developed new menus to stay ahead of competition.
  • Handled event staff scheduling for over $200,000 in weekly event sales.

Operations Manager

Twelve Baskets Catering
06.2018 - 10.2021
  • Managed $1.8 million yearly off-site events.
  • Oversaw a team of over 50 employees and 4 Event Managers.
  • Ensured quality of service through post-event reviews and issue resolution.

Wine Sales Associate

Long Cellars
02.2018 - 06.2019
  • Conducted wine tastings and sales, contributing to customer satisfaction.

Bartender/ Wine Sales

The Grape Choice
09.2014 - 10.2018
  • Conducted retail sales and managed tasting bar.
  • Hosted numerous wine makers, advancing knowledge of wines.
  • Organized special events and promotions to increase sales and generate a new customer base.

Sales Associate

White House Black Market
03.2014 - 01.2015

Landscape Architect Associate

PJA Architects & Landscape Architects
01.2005 - 09.2010

Landscape Designer

KPG Engineers
07.2001 - 01.2005

Education

Master of Landscape Architecture - Landscape Architecture

University of Washington

Bachelor of Science - Psychology

University of Arizona

Skills

  • Wine Club Management
  • Event Planning
  • Hospitality
  • Marketing Strategies and Execution
  • Project Management
  • Customer Relationship Management (CRM)
  • Microsoft Office Suite
  • Analytical Skills
  • Strong Communication Skills
  • Organizational Skills

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Judge a man by his questions rather than his answers.
Voltaire

Timeline

Sales and Marketing Manager

Long Cellars
04.2023 - 06.2023

Director of Catering

Twelve Baskets Catering
10.2021 - 04.2023

Operations Manager

Twelve Baskets Catering
06.2018 - 10.2021

Wine Sales Associate

Long Cellars
02.2018 - 06.2019

Bartender/ Wine Sales

The Grape Choice
09.2014 - 10.2018

Sales Associate

White House Black Market
03.2014 - 01.2015

Landscape Architect Associate

PJA Architects & Landscape Architects
01.2005 - 09.2010

Landscape Designer

KPG Engineers
07.2001 - 01.2005

Master of Landscape Architecture - Landscape Architecture

University of Washington

Bachelor of Science - Psychology

University of Arizona

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SHAWNA HICKEY