Professional Summary
Overview
Work History
Education
Skills
Timeline

Shawna Shafer

Pilot Travel Centers
TUCUMCARI,NM
9
years of professional experience

Dynamic Retail Sales Specialist with proven success at Pilot Travel Centers, leveraging strong communication and sales expertise to enhance customer satisfaction and loyalty. Achieved consistent sales growth through effective upselling techniques and visual merchandising, while fostering team collaboration and mentoring new staff to optimize store performance.

Work History

Gsl, Retail Sales Specialist

8 Years 6 Months
Pilot Travel Centers | 04.2018 - 10.2026
  • Assisted customers with product selection, pricing, and checkout support.
  • Processed POS transactions, returns, and cash handling with accuracy.
  • Restocked merchandise and maintained organized sales floor displays.
  • Answered customer questions and resolved service concerns promptly.
  • Promoted add-on items and store specials during customer interactions.
  • Monitored inventory levels and reported low-stock conditions to management.
  • Supported daily store operations by maintaining clean, welcoming checkout areas.
  • Followed company policies for register balancing, merchandising, and customer service.
  • Increased customer satisfaction by providing expert product knowledge and personalized recommendations.
  • Provided exceptional customer service by attentively listening to needs and offering tailored solutions.
  • Consistently met or exceeded individual sales goals while contributing to overall store success.
  • Delivered in-depth information on product features so customers could make educated decisions before purchase.
  • Developed strong relationships with customers, resulting in repeat business and loyalty.
  • Handled customer inquiries and resolved issues promptly, maintaining a positive shopping experience for all patrons.
  • Utilized strong communication skills to build rapport with customers, fostering long-term connections for sustained business growth.
  • Maintained a well-organized and visually appealing store environment for optimal customer experience.
  • Coordinated closely with the management team, communicating feedback from customers to improve products and services.
  • Boosted sales revenue through effective upselling and cross-selling techniques.
  • Greeted all customers cheerfully and asked open-ended questions to ascertain needs.
  • Greeted customers, helped locate merchandise, and suggested suitable options.
  • Displayed merchandise by arranging in appealing ways to boost sales.
  • Helped customers complete purchases, locate items, and join reward programs.
  • Trained new staff members on company policies, procedures, and best practices for retail sales success.
  • Assisted in inventory management, ensuring accurate stock levels and timely replenishment of merchandise.
  • Recruited, interviewed, and hired talented individuals bringing dynamic sales expertise to organization.
  • Checked pricing, scanned items, applied discounts, and printed receipts to ring up customers.
  • Developed relationships with clothing vendors and freight operators.
  • Collaborated with team members to achieve monthly sales targets and maintain high performance standards.
  • Collaborated regularly with colleagues on initiatives aimed at boosting overall store performance.
  • Issued receipts and processed refunds, credits, or exchanges.
  • Managed time effectively across multiple responsibilities including stocking shelves balancing registers at the end of each shift.
  • Greeted customers and helped with product questions, selections, and purchases.
  • Managed promotional in-store signage and displays and re-stocked merchandise from returns or dressing rooms.
  • Identified opportunities for upselling complementary items during interactions with clients.
  • Improved operational efficiencies while managing customers requests, store inventory, transactions, new purchase orders, and pricing needs.
  • Implemented visual merchandising strategies to optimize product display and attract customer interest.
  • Informed customers of current store promotions to encourage additional sales purchases.
  • Refunded payments for returned items, processed exchanges, and offered store credit to achieve customer satisfaction.
  • Conducted product demonstrations, showcasing features and benefits to drive sales conversions.
  • Tightened security around store to reduce shrink and alleviate theft.
  • Educated customers on available financing options, assisting them in making informed purchasing decisions.
  • Supported store marketing initiatives through participation in promotional events and merchandising activities.
  • Managed day-to-day staffing and handled scheduling for all store employees.
  • Trained new associates on cash register operations, conducting customer transactions, and balancing drawer.
  • Handled in-store purchase payment processing with cash and credit cards.
  • Answered questions about store policies and addressed customer concerns.
  • Conducted ongoing staff development to help employees achieve growth within job roles.
  • Processed transactions efficiently, ensuring accuracy in handling cash payments or credit card authorizations.
  • Greeted customers and provided outstanding customer service.
  • Engaged in friendly conversation with customer to better uncover individual needs.
  • Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
  • Listened to customer needs and desires to identify and recommend optimal products.
  • Maintained up-to-date knowledge of store sales, payment policies and security standards.
  • Recommended complementary purchases to customers, increasing revenue.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
  • Used in-store system to locate inventory and place special orders for customers.
  • Conducted product demonstrations to highlight features and redirect objections to positive aspects.
  • Developed strong rapport with customers and created positive impression of business.
  • Monitored customers for signs of security concerns and escalated issues to management.
  • Provided exceptional services and pleasant shopping experiences to retail customers.

Education

High School Diploma

Pennfoster | Scranton, PA | 04-2013

Skills

Multitasking efficiency
Problem-solving
Effective communication
Time management capabilities
Training and mentoring
Management
Visual merchandising proficiency
Attention to detail focus
Organizational skills development
Cash handling accuracy
Computer literacy
Promotions and specials
Returns and exchanges handling
Product knowledge expertise
Interpersonal relationship building
Store maintenance
Negotiation and persuasion
Sales expertise
Marketing strategies
Conflict resolution strategies
Staff oversight
Team collaboration aptitude
Productivity maximization
Cross-selling techniques
Sales forecasting
Upselling techniques mastery
Product or service expertise
Customer loyalty cultivation
Financial goals
Brand representation capacity
Teamwork
Teamwork and collaboration
Customer service

Timeline

Gsl, Retail Sales Specialist

Pilot Travel Centers
04.2018 - 10.2026Read More

Pennfoster

High School Diploma
Read More
Shawna Shafer