Shawnah COx
Spring Hill
Summary
Account Executive with extensive experience at Enhabit Home Health, recognized for driving territory growth through strategic referral relationships and effective education in post-acute and post-surgical care. Proficient in healthcare marketing and collaboration across teams, consistently exceeding sales targets while maintaining high standards of patient care and compliance.
Overview
8
8
years of professional experience
Work History
Account Executive
Enhabit Home Health
Tampa
08.2023 - Current
- Drove exponential growth across all assigned accounts by cultivating relationships with surgeons and surgical schedulers.
- Specialized in post-acute care for surgical patients, ensuring timely and effective transitions.
- Marketed and onboarded new surgical accounts, expanding referral pipelines and increasing admissions.
- Collaborated with clinical and intake teams to ensure compliance and quality care delivery.
- Utilized CRM and Trella to track performance, analyze trends, and optimize territory strategy.
Rehab Marketing Liaison
Encompass Health Rehabilitation Hospital
Tampa
02.2021 - 08.2023
- Achieved 250% growth in assigned territories by developing strategic partnerships with hospitals, skilled nursing facilities, assisted living facilities, and physician practices.
- Promoted inpatient rehabilitation services and educated referral sources on admission criteria, insurance coverage, and patient care benefits.
- Delivered ongoing in-services and outreach campaigns that consistently increased referral volume and patient census.
- Collaborated with clinical and intake teams to ensure timely evaluations, and seamless patient transitions.
- Conducted a competitive market analysis to adapt strategies and maintain a strong referral pipeline.
Executive Director
Angels Senior Living
Tampa
01.2018 - 02.2021
- Oversaw operations of a 100-bed assisted living and memory care community, ensuring compliance, quality care, and financial performance.
- Managed a team of 80 staff members across nursing, administrative, and support departments, driving high retention and performance.
- Ensured regulatory compliance with AHCA and state guidelines, leading to successful inspections and audits.
- Increased occupancy and revenue through community engagement, referral development, and strategic marketing.
- Cultivated strong relationships with residents, families, and healthcare providers to support person-centered care.
Education
Bachelor of Science - Healthcare Administration
University of Phoenix
Tempe, AZ01-2018
Associate of Science -
St Petersburg College
Tarpon Springs01-2011
MBA -
Western Governors University
Salt Lake City, UTSkills
- Referral relationship development
- Territory growth strategy
- HIPAA and Medicare knowledge
- Post-acute care education
- Skilled nursing and therapy service coordination
- In-service presentations and outreach
- Cross-functional team collaboration
- Account qualifying and development
- Healthcare marketing
- Patient care education
- Sales quota achievement
- Service coordination
Timeline
Account Executive
Enhabit Home Health
08.2023 - Current
Rehab Marketing Liaison
Encompass Health Rehabilitation Hospital
02.2021 - 08.2023
Executive Director
Angels Senior Living
01.2018 - 02.2021
Bachelor of Science - Healthcare Administration
University of Phoenix
Associate of Science -
St Petersburg College
MBA -
Western Governors University
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