Shay Vaezzadeh

• Leveraged data insights, previous campaigns and market research to develop and execute marketing strategy.
• Managed team of employees, overseeing hiring, training and professional growth of employees.
• Responsible for DTC and B2B growth

Attained company's profitability objectives as well as maximized engagement and interactions across social media by managing social media strategies across channels. Enhanced brand image, awareness, and distribution with long term plan and mission statement.

• Implemented marketing strategies based on research which resulted in 100% growth of customer base.
• Spearheaded market research to identify branding opportunities, cement strategies and grow a loyal customer base.
• Achieved profit margin and sales objectives annually by implementing the overall marketing plan

• Conducted end-to-end market research processes through primary and secondary research methods
• Collected and studied data about consumer psychology, branding, products.
• Forecasted and tracked marketing and sales trends by thoroughly analyzing collected data.

• Developed the French Open 2018 marketing campaign through collaboration with a team of 80 marketing associates and creatives.
• Conducted marketing research to identify industry trends and commercial opportunities.
• Responsible for branding, positioning, communications, and other marketing issues.
• Improved business and marketing performance by 45% by leading initiatives, such as marketing performance reports, marketing plans, and creating new scoring techniques.
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.