Sheila Tolentino
Foster City,CA
Summary
Marketing Professional with strong background in production, skilled in project management, creative development, and strategic planning. Adept at leading collaborative teams and driving projects to completion under tight deadlines. Known for flexibility and adaptability in changing environments, ensuring optimal results. Expertise includes budgeting, scheduling, talent coordination, and problem-solving with focus on innovation and efficiency.
Overview
17
17
years of professional experience
Work History
UI Producer - UI Screens, Devices & Services
HH Global for Google
06.2024 - Current
Traffic Manager – UI Screens, Devices & Services
HH Global for Google
10.2022 - 05.2024
- Manage traffic for all Devices & Services UI projects and standardize the creative intake, briefing and creative review process on UI deliverables.
- Responsible for the intake process of new briefs, opening jobs in Wrike tool and partnered with producers to ensure optimal allocation of creative resources
- Own Traffic/Routing process of UI creative assets for approvals/hand-offs/ final asset release across cross functional teams and internal stakeholders
- Monitor and document the status and milestones of all User Interface (UI) projects within the Wrike platform
- Serves as the main point of contact and liaison between cross functional teams
Traffic Manager – Consumer & Brand Marketing, Stadia
HH Global for Google
04.2021 - 09.2022
- Managed projects and provided traffic support for Stadia Marketing. Facilitated communication among teams and streamlined the review and approval process for campaigns with internal and external stakeholders.
- Developed and rolled out new processes to streamline how projects across Consumer marketing, CRM & Growth Marketing are managed and kicked off.
- Collaborated with Partner Managers to monitor game launches, ensuring that accurate and up-to-date information was integrated into marketing programs, CRM emails, blog posts, and social media calendars.
- Oversaw and owned the organization of Stadia Marketing asset library, archived 3rd party assets, provided and delivered files needed for campaigns and trafficked final assets to agencies and cross functional teams.
- Provide support to the CRM Producer in selecting and approving creative content for CRM campaigns, ensuring alignment with brand guidelines and campaign objectives.
- Administer the intake of brand reviews and social asset requests.
Traffic Manager – Growth Marketing, Stadia
HH Global for Google
12.2019 - 04.2021
- Conceptualized and implemented innovative methodologies for monitoring media-related initiatives.
- Established a standardized work-back schedule and devised project templates within Wrike to facilitate Media Acquisition, Media Retention, CRM, and Web-based projects and campaigns.
- Implemented systematic process enhancements and optimized workflows for routing and trafficking paid media assets, oversaw CRM campaigns, and introduced streamlined approval protocols utilizing Wrike's capabilities..
- Collaborated cross-functionally with producers, agencies, studio/production leads, third-party publishers, localization and product marketing managers to support diverse marketing initiatives and campaigns.
- Worked with Growth Product Managers to execute paid media programming and planning strategies, worked closely with media partners to manage paid advertisements that contributed to the expansion of the user base, subscription rates, and successful acquisition and retention conversions.
Creative Project Manager – Client Services
Sony Interactive Entertainment
03.2015 - 10.2019
- Executed management of creative timelines and project scope, coordinated production and design tasks, facilitated creative check-in reviews, and drove deliverables and approvals from project initiation through completion.
- Provided project management oversight to insure the timely launch and coordination of PlayStation's Store marketing initiatives and top tier game content release campaigns with internal and external teams.
- Developed partner templates, processes, and evaluated project management systems.
Product Analyst – Network Business
Sony Interactive Entertainment
05.2013 - 02.2015
- Collaborated with multidisciplinary business teams to enhance consumer satisfaction, evaluate tool enhancements, and develop requests for prioritizing internal and external partner-centric initiatives.
- Acted as liaison between business and product management team for key projects and tools.
- Assisted business owners and management to identify, clarify, analyze and document objectives for feature requests.
- Facilitated the development and execution of go-to-market plans for consumer-facing feature launches. Provided post-implementation issue triage services to identify and resolve any outstanding problems.
Lead Content Operations Specialist – Video Store
Sony Interactive Entertainment
07.2010 - 04.2013
- Responsible for overseeing and implementing regular content updates for the PLAYSTATION®Store and other related online services within the PLAYSTATION®Network.
- Assisted in the development and implementation of advanced tools designed to promote network growth and enhance operational efficiency.
- Engaged with all cross-functional team leads to track and execute on marketing deliverables while ensuring all contingencies are highlighted and resolved.
Content Operations Specialist – Video Store
Sony Interactive Entertainment
07.2008 - 06.2010
- Managed the publication and tracking of video content for the PlayStation Store through the utilization of a Content Management System
- Facilitated the coordination of specialized promotional content updates and events.
Education
Bachelor of Science - BS Commerce Major in Economics
University of Santo Tomas
Manila, PhilippinesSkills
- Project Management
- Stakeholder Liaison
- Problem Resolutions
- Relationship Building
- Process Improvements
- Operation/Production Management
- Content Planning
- Research & Analysis
- Asset Trafficking
- Production scheduling
Timeline
UI Producer - UI Screens, Devices & Services
HH Global for Google
06.2024 - Current
Traffic Manager – UI Screens, Devices & Services
HH Global for Google
10.2022 - 05.2024
Traffic Manager – Consumer & Brand Marketing, Stadia
HH Global for Google
04.2021 - 09.2022
Traffic Manager – Growth Marketing, Stadia
HH Global for Google
12.2019 - 04.2021
Creative Project Manager – Client Services
Sony Interactive Entertainment
03.2015 - 10.2019
Product Analyst – Network Business
Sony Interactive Entertainment
05.2013 - 02.2015
Lead Content Operations Specialist – Video Store
Sony Interactive Entertainment
07.2010 - 04.2013
Content Operations Specialist – Video Store
Sony Interactive Entertainment
07.2008 - 06.2010
Bachelor of Science - BS Commerce Major in Economics
University of Santo Tomas
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