Summary
Overview
Work History
Education
Skills
Timeline
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SHELBY KAPP

Pinellas Park,FL

Summary

Hardworking and enthusiastic job seeker with a lifelong passion for digital marketing, eager to embark on a fulfilling career in the field. Known for enhancing online presence, fostering community engagement, and adapting to changing trends. Recognized for the ability to build meaningful relationships, and a dedicated team player known for exceeding expectations. Possesses boundless enthusiasm, a strong work ethic, and a commitment to continuous learning or excellence.

Overview

5
5
years of professional experience

Work History

Social Media Marketing Manager

Sugar Baby Cafe
02.2024 - Current
  • Managed multiple social media platforms for increased engagement and audience growth.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Generated 100,000+ video views in January and tracked industry trends to maintain a competitive edge.
  • Established relationships with industry influencers for mutually beneficial collaborations and exposure opportunities.

Barista

Starbucks
09.2022 - 03.2024
  • Fostered a welcoming environment, forging lasting connections with customers.
  • Served an average of 350 daily customers, promoted seasonal offerings, and addressed inquiries.
  • Thrived in a team environment, adapting to changing needs, and consistently surpassing goals.

Freelance Social Media Manager

Student City
06.2023 - 12.2023
  • Crafted and executed impactful strategies to elevate brand awareness and engagement.
  • Conducted in-depth trend research and implemented innovative content on social media platforms.
  • Collaborated actively in brainstorming sessions to generate creative campaign ideas.

Social Media Manager

Masala Bay
11.2019 - 03.2020
  • Utilized key performance indicators and audience analysis to assess the effectiveness of existing social media campaigns.
  • Developed innovative marketing strategies, including rewards programs, to enhance customer engagement.

Education

Bachelor of Arts - Communication

Rutgers University
New Brunswick, NJ
05.2023

Skills

  • Detail-oriented
  • Creativity
  • Social media and promotions
  • Communication
  • User generated content
  • Collaboration
  • Leadership
  • Customer relations

Timeline

Social Media Marketing Manager

Sugar Baby Cafe
02.2024 - Current

Freelance Social Media Manager

Student City
06.2023 - 12.2023

Barista

Starbucks
09.2022 - 03.2024

Social Media Manager

Masala Bay
11.2019 - 03.2020

Bachelor of Arts - Communication

Rutgers University
SHELBY KAPP