Shelby Perry
Clinton Township
Summary
Experienced with social media strategy development, content creation, and analytics. Utilizes innovative approaches to improve online engagement and brand visibility. Track record of leveraging data-driven insights to optimize campaigns and achieve business goals.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Social Media Manager/Assistant Store Manager
Just Love Coffee Cafe
05.2022 - Current
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
Barista
Starbucks
03.2015 - 05.2022
- Maintained a clean and organized workspace for optimal productivity and safety.
- Promoted a welcoming atmosphere by greeting customers with a friendly demeanor and promptly addressing their needs.
- Pleasantly interacted with customers during hectic periods to promote fun, positive environment.
- Contributed to a positive team environment through effective communication and collaboration with colleagues.
- Trained new employees, sharing knowledge and expertise of coffees, teas, and merchandise.
- Operated espresso machines and commercial coffee brewers to create beverages.
Education
Bachelor of Science - Marketing
Arizona State University
Tempe, AZ12-2022
Skills
- Social media management
- Photo and video editing
- Teamwork and collaboration
- Content creation
- Verbal and written communication
- Attention to detail
- Networking and relationship building
- Market research
- Email marketing
- Customer service
- Money handling
- Decision-making
Certification
Google Foundations of Marketing and eCommerce
Timeline
Social Media Manager/Assistant Store Manager
Just Love Coffee Cafe
05.2022 - Current
Barista
Starbucks
03.2015 - 05.2022
Bachelor of Science - Marketing
Arizona State University
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