Shelby Roller
Brooklyn
Summary
Strategic communications leader with demonstrated success in driving large-scale social media growth, managing complex creative projects, and executing high-profile events. Responsible for developing and executing integrated public relations, marketing, and social media strategies that advance the organizational mission and visibility. Leads content development across digital, print, and media channels. Manages communications budgets, contractors, and campaigns; and supports senior leadership and foundation-wide initiatives, including events, publications, grants, prizes, and exhibitions.
Overview
10
10
years of professional experience
Work History
Artist & Owner
Shelby Roller Studio
Brooklyn
01.2021 - Current
- Craft Shelby Roller Studio brand narrative through distinctive website, logo, and social media designs, leveraging typography and artistic skills.
- Produce over 50 art prints, greeting cards, stickers, and custom commissions.
- Manage concurrent commissioned projects, ensuring timely completion and client satisfaction through meticulous organization and responsive adaptation to feedback.
- Foster collaborative relationships with clients to realize visions while upholding brand aesthetic.
- Build partnerships with local artists and retailers to distribute paper products and enhance brand visibility.
- Sold products online and in five brick-and-mortar stores across Chicago and New York.
- Designed 100+ unique and custom pieces tailored to client preferences.
- Attracted 85% of clients through external traffic and client referrals.
Communications & Programs Manager
Social Venture Partners Chicago
Chicago
08.2021 - 05.2024
- Direct marketing and communications initiatives, crafting strategic campaigns across social media, newsletters, and website to enhance program visibility.
- Design, compose, and refine content for diverse channels, ensuring consistency and brand integrity.
- Spearhead project management for various events, including significant annual showcase that successfully garnered substantial funds for local nonprofits.
- Liaise with broad network of internal and external stakeholders to facilitate over 200+ meetings, volunteer opportunities, and social engagements.
- Streamline organizational processes, implementing improvements in website design, data management systems, and ticketing platforms to optimize efficiency.
- Directed 200+ concurrent large- and small-scale events, including annual showcase, raising $140K from 300+ stakeholders and stakeholders.
- Quadrupled Instagram following and doubled LinkedIn audience through campaigns and strategic content creation.
- Updated 10+ initiatives, including website redesign, data management, donation site, ticketing platform, and content calendar.
- Managed $500K annual organizational budget effectively.
- Designed and distributed 10 surveys annually to stakeholders, collecting data to enhance performance.
- Liaised with 75+ internal and 200+ external partners, serving as primary contact for communications messaging.
- Maintained and organized 10+ mailing lists for streamlined outreach.
Communications Specialist
Georgetown College, Georgetown University
Washington
10.2019 - 04.2022
- Produced and published over 200 articles with accompanying imagery, enhancing Georgetown College digital presence and reinforcing brand identity.
- Developed and executed content strategies in collaboration with internal and external teams, creating compelling digital and print content.
- Edited and produced more than 25 videos tailored for virtual platforms, including College website and social media channels.
- Directed over 200 interviews and photoshoots, capturing essence of college life for multimedia storytelling.
- Wrote, edited, and published 200+ articles spotlighting students, faculty, and staff, significantly raising the profile of College achievements.
- Produced and edited 25+ videos, increasing engagement on college's digital platforms.
- Designed and disseminated graphics for social media, enhancing online brand visibility.
- Directed 20+ photoshoots and recordings for podcasts, diversifying college's content offerings.
- Fostered relationships with over 10 university offices, expanding network for content promotion and generation.
Program Manager
School of Foreign Service, Georgetown University
Washington
08.2016 - 10.2019
- Orchestrated design and dissemination of the weekly newsletter, ensuring consistency with brand identity across various digital and print platforms.
- Coordinated with a multifaceted team and external vendors to execute over 50 large-scale events, including prestigious occasions such as Commencement and Parents and Family Weekend.
- Managed communications, addressing inquiries from 1,400 undergraduate students and maintaining partnerships with campus affiliates.
- Supervised junior staff, fostering a collaborative environment to enhance team performance and productivity.
- Served as a primary liaison for departmental correspondence, streamlining internal communication processes.
- Earned Presidential Excellence Award for planning parents and family weekend.
- Promoted from Program Assistant to Program Manager at Georgetown.
- Planned and executed 500+ events and meetings successfully.
- Supervised and mentored two junior staff members.
- Redesigned 25+ digital and print assets, including newsletters, handbooks, book covers, and promotional materials.
- Acted as liaison for 1.4K undergraduate students, ensuring effective communication.
- Collaborated with 50+ vendors to organize large- and small-scale events, including Commencement.
Communications Officer
The Vilcek Foundation
New York
01.2025 - Current
- Develop and execute data-driven social media strategies, resulting in 6M+ impressions (170%), 122% increase in engagement, and significant audience growth across Instagram (122%) and LinkedIn (94%).
- Lead integrated, multi-channel campaigns spanning social media, newsletters, press releases, and paid media, including partnerships that generated 4.6M impressions and 90K website clicks.
- Oversee end-to-end project management for multiple initiatives including a book project in collaboration with the Brooklyn Museum, while managing external contractors and communications budgets to maximize impact.
- Planned and coordinated in-person and virtual events, including a high-profile book launch at The Met, and supported foundation-wide programming and communications through strategic messaging, storytelling, and stakeholder engagement.
- Managed internal and external contractors, including copyeditors, the digital media coordinator, and the social media coordinator, to execute the creation of various content for the foundation.
Education
Master of Arts - Communications, Culture & Technology
Georgetown University
Washington, DC12-2019
Visual Communications Certificate -
General Assembly
Washington, DC07-2019
Dual Bachelor of Arts - European Studies & Environmental Policy
College of William & Mary
Williamsburg, VA05-2015
Skills
- Strategic Communications
- Content Creation and Marketing
- Social Media Strategy
- Project Management
- Brand Management
- Digital and Print Marketing
- Event Planning and Management
- Budget Management
- Stakeholder Engagement
- Social Media Strategy
- Adobe Illustrator, Procreate
- WordPress, Squarespace, Wix
- Final Cut Pro, Capcut
- MailChimp, Emma
- Airtable, Asana, Monday
Awards
- Presidential Excellence Award, Georgetown University, 2019
- Lannan Fellow, Center for Poetics and Social Practice, Georgetown University, 2018-2019
Timeline
Communications Officer
The Vilcek Foundation
01.2025 - Current
Communications & Programs Manager
Social Venture Partners Chicago
08.2021 - 05.2024
Artist & Owner
Shelby Roller Studio
01.2021 - Current
Communications Specialist
Georgetown College, Georgetown University
10.2019 - 04.2022
Program Manager
School of Foreign Service, Georgetown University
08.2016 - 10.2019
Master of Arts - Communications, Culture & Technology
Georgetown University
Visual Communications Certificate -
General Assembly
Dual Bachelor of Arts - European Studies & Environmental Policy
College of William & Mary