Shelby Whitelaw
St. Petersburg
Summary
Strategic Communications & Marketing professional with experience in global project coordination and market analysis. Proven success managing initiatives for international brands, including Eli Lilly. Expert at leveraging data-driven insights and stakeholder management to drive operational growth.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Communications & Operations Specialist (Contract)
Huntley Homeowners Association
Beverly Hills
04.2026 - Current
- Manage high-volume stakeholder communications for a large-scale residential community, serving as the primary liaison between the Board of Directors and over [Number] residents.
- Drive operational efficiency by streamlining digital communication channels and resolving complex compliance and maintenance inquiries in a fast-paced environment.
- Utilize conflict resolution and strategic messaging to navigate sensitive community issues and ensure alignment with organizational bylaws and local regulations.
Marketing & Project Coordinator
EMMA International
Birmingham
06.2025 - 04.2026
- Spearheaded global marketing initiatives for Eli Lilly, coordinating the promotion and strategic launch of a new medical product across 30 international markets.
- Produced multi-channel digital content—including social media, podcasts, and press releases—resulting in increased brand visibility and lead generation for the firm.
- Analyzed cross-platform performance metrics to inform data-driven decision-making and ensure all digital assets maintained strict regulatory and brand compliance.
Operations & Research Lead
COMBOT Lab
Kalamazoo
09.2024 - 04.2025
- Led international digital outreach initiatives, managing the end-to-end development of critical web infrastructure to support resource access for a high school in Kenya.
- Directed original research on emerging technologies, analyzing user interactions with holographic attachments to translate complex data into actionable design insights.
- Facilitated weekly strategic briefings with graduate faculty and international partners, utilizing advanced communication skills to relay findings and iterate on project solutions
Education
Bachelor of Arts - Communications (GPA - 3.53)
Western Michigan University
Kalamazoo, MI04-2026
Skills
- Strategic Communications
- Market Analysis
- Project Management
- Global Marketing
- Stakeholder Engagement
- Data Analytics
- Regulatory Compliance
- Cross-Functional Leadership
Certification
- Google Professional UX Certification: Managed full lifecycle development of a functional banking application, from market research to high-fidelity prototype.
- Interaction Design Foundation: Professional Certification in Progress (Expected June 2026); specializing in user engagement and digital growth.
- Technical Standards: Expert knowledge of Advanced Web Development (HTML/CSS/JS) and Accessibility Compliance (WCAG/508).
Timeline
Communications & Operations Specialist (Contract)
Huntley Homeowners Association
04.2026 - Current
Marketing & Project Coordinator
EMMA International
06.2025 - 04.2026
Operations & Research Lead
COMBOT Lab
09.2024 - 04.2025
Bachelor of Arts - Communications (GPA - 3.53)
Western Michigan University