Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic
Shelley Taylor

Shelley Taylor

Birmingham

Summary

Entrepreneurial Regional Sales Director skilled in customer relationship management, budgeting and forecasting. Gifted in clearly communicating strategic sales visions and effectively coaching team members.

Overview

2025
2025
years of professional experience

Work History

Regional Sales Director

JONAS HOSPITALITY
Phoenix
01.2021 - 01.2025
  • Drove additional sales to 300+ customer accounts in the Southeast and Northeast US, Eastern Canada, and the Caribbean. Additional focus on selling into prospects in territory. Numerous competitive wins including replacing incumbent. Conducted discovery calls to determine requirements and pain points to craft customized solution presentations, including pricing, ROI / business case. Prepared territory plan, monthly / quarterly forecasts, prospecting strategy. Collaborated to provide training to other team members.
  • Focused on solving business problems rather than subscribing to a one size fits all method of selling, frequently leading to multi-solution sales.
  • Products sold:
  • Jonas Chorum (Cloud PMS)
  • Springer Miller Host (PMS)
  • GEMpos by Jonas Hospitality (POS)
  • SpaSoft
  • Jonas Unify
  • Fuel Guest Messaging
  • Chorum CRS (Windsurfer by SHR)

Regional Sales Manager

AMADEUS HOSPITALITY / NEWMARKET INTERNATIONAL
Portsmouth
01.2008 - 01.2020
  • Drove additional sales to 500+ customer accounts in the Southeast US, Caribbean, and Latin America. Additional focus on selling into prospects in territory. Numerous competitive wins including replacing incumbent. Conducted discovery calls to determine requirements and pain points to craft customized solution presentations, including pricing, ROI / business case. Prepared territory plan, monthly / quarterly forecasts, prospecting strategy. Collaborated to provide training to other team members.
  • Focused on solving business problems rather than subscribing to a one size fits all method of selling, frequently leading to multi-solution sales. This thoughtful approach resulted in the following successes:
  • Named Rookie of the Year for 2008.
  • Exceeded 100% of personal and team sales goals for territory since 2012.
  • Booked in excess of $1M for past 8 years to be included in Million Dollar Club.
  • Qualified for Sales Incentive Trip (110% of quota) for past 6 years.
  • Won Regional Sales Manager of the Year Award twice by booking 200%+ of goal.
  • Turned Southeast Region from lowest-producing region (of 4) to top 2 - 3 (of 6), along with Regional Director.
  • Average deal size of 150% - 200% compared to other sales reps.

Pre-Sales Solution Consultant
01.2003 - 01.2007
  • Worked with Global Sales team to identify right solution for prospects and customers. Presented value-added solution presentations based on business needs determined during discovery calls. Created detailed pricing spreadsheets, custom agendas, and Statements of Work. Collaborated with internal team on RFPs, pricing, and implementation plans. Provided ongoing training for sales team.
  • Facilitated sales process, resulting in sales team regularly exceeding 100% of goal.
  • Built demo database, as well as high-level demo script, for sales team. Used in initial demos with prospects as well as at tradeshows such as HITEC.
  • Oversaw selection and implementation of Webex (to replace Centra) for 40+ person team. This superior web conferencing tool provided a better demo experience for the sales reps, as well as prospective and existing customers.

Subject Matter Expert - Education Development

AMADEUS HOSPITALITY / NEWMARKET INTERNATIONAL
Portsmouth
  • Designed eLearning courses and documentation for Delphi product line, as well as peripheral solutions.
  • Administered ongoing product training to Sales, Services, and Support teams.

Enterprise Customer Success Manager
  • Managed 7 key accounts including Wyndham Hotels & Resorts and Omni Hotels & Resorts.
  • Led team comprised of multiple departments, ensuring product issues and requirements for these 7 accounts were prioritized.
  • Supervised cross-departmental team for beta implementation of Delphi.net to entire Wyndham sales force.

Training Manager / Business Consultant
  • Acted as lead trainer on year-long project to roll out PMS Integration and Report Writing tool to ITT Sheraton, including the Luxury Collection. Extensive international travel.
  • Led training in beta rollout of first multi-property version of Delphi.
  • Acquired senior trainer status faster than any previous trainer, due to mastering PMS interface and Crystal reports within 1st year.

Sales Manager | Reservations Supervisor

WYNFREY HOTEL
Birmingham

Education

Spanish and Mass Communication

University of Montevallo
Montevallo, AL

Skills

  • Strong MS Office skills, especially PowerPoint and Excel
  • Proficient in Salesforcecom, including custom reporting

Timeline

Regional Sales Director

JONAS HOSPITALITY
01.2021 - 01.2025

Regional Sales Manager

AMADEUS HOSPITALITY / NEWMARKET INTERNATIONAL
01.2008 - 01.2020

Pre-Sales Solution Consultant
01.2003 - 01.2007

Subject Matter Expert - Education Development

AMADEUS HOSPITALITY / NEWMARKET INTERNATIONAL

Enterprise Customer Success Manager

Training Manager / Business Consultant

Sales Manager | Reservations Supervisor

WYNFREY HOTEL

Spanish and Mass Communication

University of Montevallo

Similar Profiles

CREATE PROFILE
Shelley Taylor