Cycling
SHELLEY B. EFFINGER
Regional Operations Director
Lafayette,CO
Summary
Performance-oriented Sales and Operations Leader offering exceptional record of achievement over 10-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
15
15
years of professional experience
5
5
Certificates
Work History
Regional Director of Sales and Operations
Stretch Investments
Las Vegas, Denver Metro Area, Austin, TX
09.2020 - Current
- Supervised 50-75 employees in 3 regions and 11 locations.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Engaged with General Managers in administrative weekly/daily tasks to increase sales.
- Increased profit margins by effectively controlling budget and overhead and optimizing industry trends.
- Collaborated with corporate to implement continuous improvements and initiatives with staff.
- Hiring and Onboarding Manager of General Managers and Practitioners.
- Create financial models, KPI, and budget preparation and projections
- Analyze monthly P and L reports to help achieve budgets and profitability goals.
- Serves as mentor and self-directed team player and is committed to developing General Managers.
- Strategic contributor in long- and short-range strategic planning with Board of Investors
General Manager/Owner
The Stretch Zone
Parker, CO
11.2019 - 09.2020
- Managed day-to-day business operations.
- Trained and motivated 8 employees to perform daily business functions.
- Consulted with 3-5 potential customers daily to assess needs and propose optimal solutions to sell memberships.
- Cultivated forward-thinking, inclusive, and performance-driven company culture.
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
- Expert in using platform Club Ready to manage day to day business goals and objectives
- Served as mentor and self-directed team player that is committed to developing people.
Nutrition Program Coordinator
Lifetime Athletic Club
Broomfield, CO
05.2015 - 12.2019
- Responsible for developing nutrition and metabolic education for personal training team of 40 trainers and 11 nutrition coaches.
- Responsible for sales and hitting monthly budgets in metabolic testing, devices, nutrition coaching, labs, and nutritional supplementation.
- Increased sales monthly by 5-10%.
- Ensured and implemented safe, comprehensive, empowering, and professional metabolic programs and nutrition coaching.
- Coordinated and implemented nutrition programs, events, and seminars within community to promote healthy eating and to increase overall profit margins.
Group Personal Trainer and Program Specialist
Orangetheory Fitness
Sacramento, CA
01.2014 - 05.2015
- Grand opened 3 locations in Greater Sacramento Area focusing on pre-selling memberships, outreach marketing, training, and operations of each studio
- Led classes in heart rate-based interval workout of strength training, cardiovascular exercise, and stretching.
- Explained and demonstrated exercise modifications and contraindicated movements to new participants to prevent injury.
- Grew customer base through selling first time members and word-of-mouth referrals based on customer satisfaction and results.
Physical Therapist Assistant
Vibrant Care Rehabilitation
Los Gatos, CA
07.2011 - 12.2014
- Assessed treatment plans to over 10 patients daily to restore, maintain and improve physical functioning, alleviate pain, and prevent disability.
- Communicated with physicians to provide updates on patient care.
- Implemented patient safety protocols and infection control practices for hygienic, compliant care.
- Selected modalities and set up ahead of treatments tailored to patient needs such as hot and cold packs, ultrasound and electrical stimulation.
- Followed all HIPAA rules and regulations regarding patient confidentiality.
- Educated families and caregivers on treatment programs for improved at-home support.
- Documented each patient case with updates in computer system.
Merchants Support/Technical Help Desk Specialist
MINDBODY Inc
San Luis Obispo, CA
02.2008 - 05.2010
- Lead position in sales, processing, troubleshooting, and technical support for merchant accounts and credit card processing services for over 500 domestic and international clients
- Responded to customer inquiries and provided technical assistance over phone, e-mail, and web-ex support.
- Trained clients on how to manage their individualized site and how to utilize software features to fit business needs.
- Quality Assurance developmental tester for new software features.
- Contributed to increase in customer satisfaction from 65% to 93%.
- Broke down and evaluated user problems, using test scripts, personal expertise, and probing questions to be sent to development.
- Configured hardware, devices, and software to set up workstations for end-users.
Education
Associate of Science - Physical Therapy Assistance
Ohlone College
Fremont, CA 06.2010 - 06.2012
Bachelor of Science - Business Administration, Management Information Systems
University of Southern Mississippi
Hattiesburg 01.1995 - 01.2002
Skills
Sales processes
Sales presentations
Sales Reporting
Accomplished manager
Systems and software programs
Coaching and mentoring
New Business Development
Strategic planning
Territory Management
Business development and planning
Accomplishments
- 2016 and Q4 Artistry Award Winner for Best of the Best in Weight Loss and Nutrition Coaching programs at Lifetime Athletic
- Primary Nutritionist for the Olympic Women's Racquetball Team
- Supervised team 50-100 staff members.
- Achieved and maintained probability through COVID through effectively helping keeping members engaged remotely.
- Graduated from Lifetime Athletics' 4-month leadership awareness course with extensive continuing education workshops.
Certification
CPT - Certified Personal Trainer
Interests
Skiing
Dog Training
Nutrient Research
Cooking healthy meals
Timeline
Regional Director of Sales and Operations
Stretch Investments
09.2020 - Current
General Manager/Owner
The Stretch Zone
11.2019 - 09.2020
Nutrition Program Coordinator
Lifetime Athletic Club
05.2015 - 12.2019
Group Personal Trainer and Program Specialist
Orangetheory Fitness
01.2014 - 05.2015
Physical Therapist Assistant
Vibrant Care Rehabilitation
07.2011 - 12.2014
Associate of Science - Physical Therapy Assistance
Ohlone College
06.2010 - 06.2012
Merchants Support/Technical Help Desk Specialist
MINDBODY Inc
02.2008 - 05.2010
Bachelor of Science - Business Administration, Management Information Systems
University of Southern Mississippi
01.1995 - 01.2002