Shelli Piparato
Easton,PA
Summary
Operations and sales leader with a proven track record of driving revenue growth, building scalable systems, and leading business operations across both B2B and B2C markets. Successfully scaled a company to seven figures through strategic sales execution, marketing, and process optimization. Combines hands-on field experience with high-level leadership, including system development, project management, and team building. Known for closing high-value deals, improving efficiency, and delivering consistent, measurable results.
Overview
11
11
years of professional experience
Work History
Operations Director
Summit Door LLC
01.2021 - Current
- Scaled revenue from six figures to seven figures in under two years through strategic sales, marketing, and operational execution
- Led all B2B and B2C sales efforts, building strong relationships with contractors, commercial clients, and residential customers
- Closed high-value and six-figure deals, directly contributing to revenue growth and expansion
- Developed and executed multi-platform marketing strategies generating consistent, high-quality leads
- Built and managed key accounts, driving repeat business and long-term client retention
- Oversaw project lifecycle from estimate to completion for residential and commercial sectors, ensuring timely delivery and quality standards
- Developed dynamic pricing strategies that maximized gross profit in response to vendor pricing fluctuations, enhancing profitability
- Designed and built a fully customized CRM system integrating scheduling, inventory, and profit tracking
- Created mobile app for field technicians, enhancing real-time communication and operational efficiency on job sites
- Implemented systems improving operational efficiency, scalability, and performance
- Recruited, trained, and developed staff to support company growth
- Managed budgeting, cost control, scheduling, and daily operations
- Performed installation, troubleshooting, and estimating in the field to ensure quality control
- Operated independently while collaborating effectively with teams, vendors, and clients
Operations Manager / Facility Manager
Maddie's Strudel Haus
01.2016 - 12.2020
- Managed daily operations in fast-paced food service environment to ensure seamless service delivery
- Oversaw kitchen operations, coordinating workflow and implementing quality control measures to enhance food safety and service standards
- Managed budgeting, cost tracking, and revenue oversight
- Led fundraising initiatives and community engagement efforts
- Built strong customer and vendor relationships
- Supervised staff to maintain operational consistency and foster a collaborative team culture
- Achieved 7-figure revenue within 24 months
- Closed multiple six-figure deals across B2B and B2C channels
- Built custom CRM and operational system supporting scalable growth
- Improved efficiency and profitability through process optimization
Education
Associates Degree -
NACC
01-2001
Skills
- Sales strategy and execution
- B2B and B2C sales
- Marketing strategies
- CRM implementation
- Process optimization
- Budget management
- Project coordination
- Systems automation
- Site management
- Leadership development
- Negotiation skills
- Team collaboration
Community Engagement And Leadership
- Actively involved in community outreach and local initiatives
- Supported fundraising efforts and community-driven events
- Built strong relationships with local organizations and customers
Key Impact
- Achieved 7-figure revenue within 24 months
- Closed multiple six-figure deals across B2B and B2C channels
- Built custom CRM and operational system supporting scalable growth
- Improved efficiency and profitability through process optimization
Timeline
Operations Director
Summit Door LLC
01.2021 - Current
Operations Manager / Facility Manager
Maddie's Strudel Haus
01.2016 - 12.2020
Associates Degree -
NACC