Shelly Croff
Garland,Texas
Summary
Highly motivated and experienced professional passionate about entrepreneurship and building successful, sustainable businesses. Demonstrated experience leading teams, launching new products and achieving growth objectives. Adept at identifying and capitalizing on opportunities, creating strategic partnerships and driving sustainable growth.
Overview
9
9
years of professional experience
Work History
Owner
SHEIS Beauty Studio, LLC
2021.02 - Current
- Managed day-to-day business operations overseeing 6 employees and booth-rentals.
- Trained and motivated employees to perform daily business functions to the quality and standard of a luxury service/salon.
- Evaluated suppliers to maintain cost controls and improve operations.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Conducted target market research to discover customer needs and analyze competitor trends.
Marketing Coordinator
Sweet Tomatoes Soup Plantation
2016.04 - 2019.02
- Communicated product value, quality, and style to educate and entice potential customers at global foodfairs.
- Collaborated with sales staff to identify target customers, promote products and increase sales.
- Collaborated with marketing team to create and implement promotional campaigns.
- Developed and executed promotional campaigns to drive brand awareness and sales and increased revenue to my designated location by 30% within the first year.
Promoter/Personal Assistant
Dutch High Profile Clientele
2015.04 - 2016.04
- Identified potential marketing opportunities to increase brand awareness.
- Built professional network to establish and maintain relationships with community contacts, providers and others who may refer potential leads.
- Collaborated with media representatives to optimize coverage of special events.
- Maintained accurate records of promotional events and customer interactions.
Education
Associate of Arts - Public Relations/foreign Affairs
University of North Texas At Dallas
Dallas, TX05.2021
Skills
- Administrative Oversight
- Regulatory Compliance
- KPI Management
- Budget Administration
- Business Management
Languages
English
Native or Bilingual
Dutch
Native or Bilingual
Spanish
Limited Working
Timeline
Owner
SHEIS Beauty Studio, LLC
2021.02 - Current
Marketing Coordinator
Sweet Tomatoes Soup Plantation
2016.04 - 2019.02
Promoter/Personal Assistant
Dutch High Profile Clientele
2015.04 - 2016.04
Associate of Arts - Public Relations/foreign Affairs
University of North Texas At Dallas
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