Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Generic
SHELLY DUKES

SHELLY DUKES

Ontario

Summary

Dynamic leader with a proven track record at Affinity West, excelling in sales strategy and client relationship management. Successfully cultivated long-term partnerships, driving team performance and achieving sales goals. Adept at strategic planning and risk assessment, I thrive in fast-paced environments, delivering impactful presentations and fostering collaboration across teams.

Overview

36
36
years of professional experience
1
1
Certification

Work History

Director of Distribution, West Market Lead

Affinity West
Brea
01.2021 - Current
  • Cultivated strong, long-term client relationships with manufacturers, distributors, and operators.
  • Enforced sales goals to drive team performance and success.
  • Established and implemented documented account management processes and procedures.
  • Directed Sysco team across West Market, providing targeted expecation on sales goals, void matrix projects, common assortment planning, PTTO objectives, promotions and business reviews.
  • Sought key decision-makers, tailoring solutions to address business challenges and sales initiatives.
  • Coordinated with Sales & Marketing Managers to execute strategies for item sales growth.
  • Generated new accounts through effective networking and content marketing tactics.
  • Developed policies and procedures to ensure compliance with corporate standards.
  • Prepared presentations for leadership meetings summarizing key developments within the company.
  • Developed and implemented strategic plans to ensure organizational goals were met.
  • Reviewed internal reports and identified areas of risk or potential cost savings.
  • Implemented systems for tracking progress on key initiatives or projects.
  • Cultivated strong relationships with customers by responding promptly to inquiries or complaints.

Senior Account Executive

Affinity West
Brea
01.1993 - 01.2021
  • Used consultative sales strategies to effectively overcome objections, maximize and exceed sales goals with my operators in my territory.
  • Tracked sales and customer information and produced thorough business reviews for manufacturer reviews.
  • Cross-sold additional products to maximize penetration and increase sales within an account.
  • Prepared sales presentations for distribution and lead trainings for all types of events on behalf of our manufacturers.
  • Managed our full line of manufacturers at distributor level including merchandising, marketing & sales.

Administrative Assistant

Kelly-Clarke
Diamond Bar
10.1989 - 01.1993
  • Directed customer communication to appropriate department personnel.
  • Maintained accurate department and customer records.
  • Provided administrative and office management support while building cooperative working relationships.
  • Coordinated appointments, meetings and conferences.
  • Prepared and prioritized calendars and correspondence.

Education

High School Diploma -

Chino High School
Chino, California
06-1988

Skills

  • Creativity & passion
  • Sales strategy
  • Account management
  • Data analysis
  • Client relationship management
  • Strategic planning
  • Business development
  • Team leadership
  • Presentation skills
  • Risk assessment
  • Negotiation skills
  • Communication skills
  • Distribution network
  • Distribution strategy
  • Project management
  • Multitasking Abilities
  • Team collaboration
  • Attention to detail
  • Time management

Affiliations

  • love to travel, baking, golf, doing anything with my adult children as they are awesome

Certification

  • Serve Safe Certified

Timeline

Director of Distribution, West Market Lead

Affinity West
01.2021 - Current

Senior Account Executive

Affinity West
01.1993 - 01.2021

Administrative Assistant

Kelly-Clarke
10.1989 - 01.1993

High School Diploma -

Chino High School

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