Summary
Overview
Work History
Education
Websites
Certification
Professional Development
Organizations
Awards
Timeline
Generic

Shelly Kois

Howell,NJ

Summary

, A highly accomplished and dedicated Marketing manager specializing in all aspects of Marketing and Marketing Operations with experience in product launches, Medical, Legal, Regulatory (MLR) review and approval process, Omni-Channel Digital Marketing, CRM program implementations, field, and sample distribution operations, Congresses & Conventions, Speakers Bureau.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Associate Director, Omni Channel Experience

Bristol Myers Squibb, INC.
07.2023 - Current
  • The Associate Director, Production Management Lead is responsible for leading a team of Production Managers and partnering with external Production agency to support production and deployment of Print & Digital marketing assets on behalf of the Brand and Omni-Channel Planning team.
  • Including but not limited to: Print materials/Inventory Mgmt./Websites/IVA's/Emails/Social/3PP/Banner Ads/Media Launch & Production Excellence Lead Production team of managers; recruitment and onboarding activities Annual Production budget planning and resource allocation based on brand strategic priorities and Omni- Channel tactical plan Oversaw Production team delivery of print & digital assets for the new product launch of Augtyro & 76k Adj
  • Owns Print production budget for all Oncology brands, provides Marketing team with ongoing financial reporting across production/execution, reconciles on monthly basis.
  • Cross-collaborates on content planning timing to execute required campaigns with Omni-Channel Experience Planning, Capability Leads, and IT to schedule resources and plan executions.
  • Partners directly with internal and external matrix partners on all marketing assets to support ongoing optimization of BMS operational models.
  • Collaborate with Production agency leadership on all marketing material execution.

Sr. Manager, Marketing & Marketing Op's

F2G, INC.
09.2022 - 05.2023
  • Launch Preparations of New Product Support development of key launch preparation workstreams and tactics for Olorofim launch
  • Assist with development and execution of key digital promotional tactics for HCPs
  • Launch Excellence
  • Lead Marketing & Marketing Operations launch planning and deliverables.
  • Primary operations lead to source key Marketing & Operations suppliers
  • Executed integrated tactical launch plan with cross functional business partners
  • Marketing lead for Congresses & Conventions, Speaker Bureau & MLR processes
  • Budget Management, Marketing/Marketing Op's Marketing
  • Manage agency partner to support branded and unbranded Digital Marketing initiatives
  • O Day to day oversight on all project deliverables and timelines
  • Non-Personal Promotional/Digital tactics planning and execution
  • O Website development
  • Drive the social media strategy to increase brand awareness and drive demand
  • Email development and execution
  • Journal ad dev & placements
  • Negotiated w/key agency partners more than $3.0m in savings on planned Marketing strategy & campaign tactics
  • Brand Development
  • Creative Campaign & Tactics defined to support launch deliverables
  • O Personality, Positioning and Strategy execution
  • O Brand Bedrock development
  • Logo refinement, color palette selection
  • HCP Campaign concepts, messaging, and initial creative development Unbranded Now Approved/Now Available Branded Congresses & Conventions - booth design, space location & logistics, promotional collateral print & execution Awarded the prestigious Creative Floor Award (Best Exhibit Category) ID Week 2022 Speaker Bureau - program design, vendor onboarding
  • Manage the comprehensive speaker bureau comprised of 60 program engagements
  • This would include identifying and interfacing with speakers, contracting, speaker training, developing materials, managing field facing systems and tracking
  • Work with compliance to ensure all programs are monitored and satisfy all legal and regulatory requirements
  • Marketing Operations
  • Led Veeva PromoMats system development, UAT, implementation, and training for internal users and external agency partners to support the MLR (Medical, Legal Regulatory) process
  • Built and managed a robust MOP's work practice to lead the MLR review & approval process
  • Partnered with Legal team to write and implement the F2G Promotional Review Policy
  • Onboarded vendor partners for print & warehouse distribution services

Sr. Manager of Marketing Operations

SPERO THERAPEUTICS
01.2021 - 04.2022
  • Executed on Marketing and Sales Operations activities to drive launch of Tebipenem in Urology, in alignment with ongoing corporate business objectives
  • Recognized as OLT key stakeholder for Marketing and Samples operations launch deliverables
  • Launch Excellence
  • OLT key stakeholder for Marketing & Samples Operations launch deliverables
  • Primary Operations lead to source key Marketing & Sales Operations suppliers
  • Executed integrated tactical launch plan with cross functional business partners Marketing
  • Drove Salesforce Marketing Cloud (SFMC) CRM platform development and deployment to support marketing email CRM campaigns for unbranded and branded materials
  • Served as SFMC lead point of contact with internal and external partners
  • Identified agency partner to maintain CRM platform deployments, data dissemination, and system enhancements
  • Tracked 21/22 projected $10M Marketing/$5.0M Marketing & Sales Operations budgeted expenditures
  • Coordinated Conventions activities, booth design selection, space location, promotional collateral
  • Led Veeva system development, implementation, and training for internal users and external agency partners to support the MLR (Medical, Legal Regulatory) process
  • Built and managed a robust team to lead the MLR review & approval process Samples Management
  • Conducted RFP to identify best-in-class supplier to facilitate PDMA compliant sampling program
  • Directed product Samples program implementation, development, and launch activities such as RFP, SOW/MSA execution, site inspection/audit, policy development, and program alignment with corporate objectives
  • Partnered with Legal/HR/Sales to create company policies and procedures pertaining to Sample Accountability and PDMA guidelines
  • Executed all MSAs and SOWs to support business functions Sales Operations
  • Created Fleet reimbursement policy w/HR & Legal teams
  • Sourced, launched, and managed Fleet reimbursement program with Wheels Inc
  • To support all field-based employees
  • Launch Meeting planning and execution key contributor
  • Training consolidation for Samples distribution, rep certification

Manager, Marketing Operations

AMGEN
01.2019 - 01.2020
  • Directed print and distribution product marketing of rheumatology, dermatology, and immunology therapeutic areas
  • Managed projects including informational and promotional material generation for health care professionals, consumers, and market access teams
  • Coordinated day-to-day activities for print production and distribution management in multi-channel marketing
  • Built relationships with vendors to monitor performance, provide feedback, solicit quotes, and bid requests, manage projects, and reconcile finances.

Manager, Marketing Operations

CELGENE CORPORATION
01.2018 - 01.2019
  • Managed and executed print marketing initiatives for all brands, label updates, and special projects
  • Collaborated with product managers of therapeutic areas to build brand strategy, budget, and execution plan for all marketing collateral
  • Cultivated relationships with vendors to monitor performance, provide feedback to drive continuous improvement, and solicit quotes and bid requests
  • Supported implementation and improvement of internal processes, including rollout of vendor SOPs for marketing operations and print/inventory management.

Associate Manager of Print Production

BRISTOL-MYERS SQUIBB
01.2005 - 01.2013
  • Led development and distribution of U.S
  • Marketing print and promotional materials
  • Supervised over 14 employees in print and literature distribution teams
  • Coordinated operating management of $50M budget for print and distribution channels
  • Led print and distribution teams in launches of Yervoy, Kombiglyze, and Eliquis brands.

Education

B.S., Business Administration -

CAPELLA UNIVERSITY
Minneapolis, Minnesota

Certification

APICS, CPIM Certification, 2018

Professional Development

  • Organizational Savvy
  • Honest Conversations
  • Manager Training
  • Strengths-Based Workshop
  • Effective Communication in Business
  • Developing Effective Business Conversations

Organizations

National Society of Leadership & Success 2022

Awards

  • Inflammation and Immunology Culture Award
  • Center of Excellence Award for Outstanding Performance
  • Center of Excellence Award for Outstanding Customer Service
  • Achievement Award for Biopharma Behavior
  • Achievement Award for Clinical Trials Recruitment Materials Development
  • Seven Achievement Awards, BMS, 2005-2013

Timeline

Associate Director, Omni Channel Experience

Bristol Myers Squibb, INC.
07.2023 - Current

Sr. Manager, Marketing & Marketing Op's

F2G, INC.
09.2022 - 05.2023

Sr. Manager of Marketing Operations

SPERO THERAPEUTICS
01.2021 - 04.2022

Manager, Marketing Operations

AMGEN
01.2019 - 01.2020

Manager, Marketing Operations

CELGENE CORPORATION
01.2018 - 01.2019

Associate Manager of Print Production

BRISTOL-MYERS SQUIBB
01.2005 - 01.2013

B.S., Business Administration -

CAPELLA UNIVERSITY

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