Shelly Shelfer
Woodstock,GA
Summary
Senior Therapy Network Specialist with 13 years of leadership experience in the clinical setting driving sales success, employee engagement, strategic planning to promote growth, making data-driven decisions, technology proficiency with the utilization of CRM systems and ATS, industry knowledge by a deep understanding of the healthcare landscape specifically in relation to physical therapy and team management with competence in recruiting, training and leading a high performing team.
Overview
13
13
years of professional experience
Work History
Senior Therapy Network Specialist
Luna Physical Therapy
10.2021 - Current
- Develop and executed recruiting strategies to meet organizational hiring needs
- Conduct interviews and make hiring decisions for key positions
- Utilize applicant tracking systems (ATS) to manage candidate pipelines and streamline hiring processes
- Collaborate with the physician account manager to identify key talent needs and develop a strategy to achieve hiring targets
- Consistently achieve and surpass sales targets including Elites ranking as the top-performing sales representative for six consecutive quarters
- Demonstrate excellent negotiation skills to close deals
- Generate new contacts through cold calling, networking, and lead-generation strategies.
Director of Clinical Services
Wellstar Home Health
05.2017 - 10.2021
- Provided strategic leadership and oversight to a multidisciplinary team of 130 clinicians, including nurses, therapists, and social workers
- Developed and implemented clinical policies, procedures, and protocols to ensure compliance with regulatory and best practices
- Led the agency in Great Place to Work employee engagement award from 83% to 100%, the highest achievement in the system
- Fostered a culture of continuous quality improvement by achieving a deficiency-free Joint Commission Survey and the lowest readmission rate for all healthcare systems in the state of Georgia
- Managed and optimized resource allocation, including staffing levels, scheduling, and caseload management
- Improved the attrition rate from 17% to 2%
- Collaborated with the executive team to develop and execute strategic initiatives aimed at growth, expanding service offerings, and improving patient satisfaction
- Led the agency to a 5-star rating in patient satisfaction from a 1-star
- Increased Case Mix Index to increase gross revenue per patient
- Achieved the first fully allocated profit
- Increased growth by 36% with an estimated revenue impact of 1.8 million annually
- Conducted performance evaluations, provided ongoing coaching and mentoring, and identified opportunities for professional development.
Therapy Manager
Wellstar Home Health
01.2010 - 05.2017
- Provided strategic direction and leadership to the therapy team including physical therapists, occupational therapists, and speech therapists
- Developed and implemented therapy programs and protocols
- Maintained compliance with regulatory requirements, including documentation standards and scope of practice
- Improved the timeliness of patient care from 73% to 98%
- Coordinated with care management to drive growth in patient referrals and supervised inside sales representatives
- Weekly analysis of NTUC referrals for conversion opportunities
- Developed episode management program including visit utilization, LUPA management, recertification management, and OASIS accuracy
- Expanded telehealth to increase the capture rate of home health referrals and added a new revenue stream for Wellstar Health System.
Education
BS - Physical Therapy
Georgia State University
1996
BS - Recreation Therapy
Georgia Southern University
1994
Skills
- Sales Leadership
- Strategic Planning
- Relationship Building
- Team Management
- Communication
- Results Orientation
Timeline
Senior Therapy Network Specialist
Luna Physical Therapy
10.2021 - Current
Director of Clinical Services
Wellstar Home Health
05.2017 - 10.2021
Therapy Manager
Wellstar Home Health
01.2010 - 05.2017
BS - Physical Therapy
Georgia State University
BS - Recreation Therapy
Georgia Southern University
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