Shera Higgs Thompson
Bethesda,MD
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase visibility and cement industry dominance for the organization. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 15 years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
14
14
years of professional experience
Work History
President & Founder
Truth Public Affairs & Marketing
Bethesda , MD
01.2015 - Current
- Developed marketing strategies and campaigns to increase brand awareness.
- Developed campaigns and events for: Dave Chappelle, Venus & Serena Williams, Common, Gizelle Bryant and others.
- Managed relationships with external vendors, agencies and suppliers to ensure effective delivery of services.
- Planned and organized public relations and promotional events.
- Built relationships with key media outlets and journalists to ensure coverage of company news.
- Organized press conferences, media events, interviews, photo shoots and other PR activities.
- Tracked budget expenses related to publicity campaigns, advertising campaigns and special projects.
VP of Government & Community Relations
TNEM & TEXAS CENTRAL RAILWAY
Washington , DC
04.2011 - 04.2015
- Prearranged, directed and supervised VIP trips to Tokyo, Japan
- Organize rebranding efforts for The North East Maglev (TNEM) which entails securing approval from Tokyo and US affiliates
- Lead interface with state, local and federal officials and engage with state and local level organizations such as NGA, NCSL, NACO, and the U.S. Conference of Mayors.
- Direct all logistics for sponsorship (of up to $250,000) at transportation conferences, including exhibiting logistics, VIP travel, and VIP receptions
- Secured, coordinated, and lead all logistics for a $100,000 sponsorship on behalf of the Texas State Society’s Inaugural Ball
- Secured MAGLEV appropriations funds of $30 million from the US
Senior Event Manager
Washington Convention and Sports Authority, EVENTS DC
Washington , DC
01.2010 - 01.2011
- Manage the planning, coordination, and execution of convention services and ensure the smooth and successful completion of conventions and other events. Communicate directives to operational departments to fulfill client needs and event specifications.
- Worked with ALF-CIO and Secret Service for President Obama's speech to the organization.
- Perform necessary functions before, during, and after conventions or events that include sales, negotiations, regulatory compliance, and conflict resolution. Determine the appropriate operational departments and mobilize personnel to satisfy client needs. Chronicle conventions and events and compose after-action briefs for senior staff.
Education
Bachelor of Arts - Marketing
Hampton University
Hampton, VA09-1992
Skills
- Brand Building
- Project Management
- Campaign Management
- Media Buying
- Media Relations
- Product Launches
- Marketing Plan Development
- Direct Marketing Campaigns
Industries
My background includes working in the hospitality, transportation, telecommunications, education, entertainment and political industries.
Timeline
President & Founder
Truth Public Affairs & Marketing
01.2015 - Current
VP of Government & Community Relations
TNEM & TEXAS CENTRAL RAILWAY
04.2011 - 04.2015
Senior Event Manager
Washington Convention and Sports Authority, EVENTS DC
01.2010 - 01.2011
Bachelor of Arts - Marketing
Hampton University
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