Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Sherri Elder

Portage,USA

Summary

Experienced sales and operations professional with a strong focus on process improvement, data analysis, and CRM management. Known for consistently delivering exceptional results, excels in both competitive and collaborative team environments. Strategic approach includes targeted account management, effective positioning, and skilled negotiation. Dedicated to diligently managing ongoing opportunities and channels that drive revenue growth. Passionate about making a positive impact by actively contributing to the reduction of our carbon footprint.

Overview

24
24
years of professional experience

Work History

Sales Development Representative

SWTCH Energy
MW
04.2024 - 10.2024
  • Company Overview: OCPP Level 2, DCFC, and Control solutions
  • ZoomInfo sequencing and lead management.
  • Build out templates, data, and sequencing in CRM.
  • Outbound calls to Multifamily, Property Management groups and Channels partner prospects in MW region.
  • Discuss EVCS OCPP hardware and software options.
  • Work with prospects leveraging State/Local, NEVI, and Utility programs - meet criteria.
  • Research, initiate, and secure project meetings for Central region.
  • Manage and build out prospect and deals pipeline for ongoing opportunities.
  • Built and managed accurate sales pipeline to maintain high volume of activity.
  • Used data analytics to identify and track sales trends and develop actionable insights.
  • Established relationships with prospects and customers to promote product understanding and drive sales growth.
  • Increased sales leads by implementing targeted outreach strategies and personalized followups.
  • Achieved and exceeded monthly and annual sales targets.
  • Streamlined lead management process by utilizing CRM software to track interactions and maintain organized customer information.
  • Developed successful strategies for identifying and converting prospective clients to long-term customers.
  • Increased market penetration by identifying and entering untapped markets, guided by thorough competitive analysis.
  • Achieved consistent sales growth by setting and surpassing ambitious sales targets each quarter.
  • Implemented new CRM system for better tracking of sales activities, resulting in more organized follow-ups and increased sales.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.

Sales Development - East

EV Connect
Remote - East Coast
01.2021 - 01.2024
  • Company Overview: OCPP Level 2 and DCFC solutions.
  • Trained SDR replacement to Channel Partners: Sales Team Layoff
  • Managed outbound/inbound business lead generation for SaaS - OCPP, L2 and DCFC opportunities, for the East. Worked collaboratively in building out lucrative Prospect and Deals pipelines and partnerships.
  • Meet and exceed goals quarterly. Record Deals pipeline of over $12mn first quarter 2024.
  • Researched and built out partner network prospects for White Label/API, Fleet, and Service Platform solutions.
  • Work with clients on NEVI, Utility, and State/local programs awareness.
  • Increase channel partnership opportunities by 30%.
  • Outreach and lead/demand generation with Property Management Groups, Dealerships, Electrical Contractors, Commercial Development/Construction, Energy Management.
  • Initiated conversations with CPO - White label / API, and partner consideration.

Freelance Contract - Inside Sales

SolutionsNow
Kalamazoo, MI
01.2020 - 01.2021
  • Creating sales growth with outbound prospecting, targeting local companies, for their Print Advertising and Digital Media needs.
  • Working in tandem with the Account Representative, in establishing a lucrative amount of new business opportunities.
  • Reaching decision makers and securing F2F appointments, Zoom meetings, and managing pipeline deals to close.
  • Manage data in CRM, for tracking metrics and trends.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Organized and detail-oriented with a strong work ethic.

Inside Sales (CRM Administrator) - BDM

OptiMed Pharmacy/Ascend PBM
MI/CA
01.2017 - 01.2020

Optimed:

Regional Inside Sales - CRM Admin:

  • Consultative Specialty Rx Sales Biologics and Biosimilars
  • Increased Healthcare partnerships and prescriptions referrals by 30% in one year.
  • Consultative sales for Specialty Pharmacy services to Healthcare Providers, in the Ohio region, remote.
  • Outbound, sequencing, campaign dripping, and virtual calls.
  • Build out a pipeline of healthcare relationships and increasing patient referrals, for Specialty medications. (Gastro/Derm/Hepatology)

Ascend PBM - Optimed:

Business Development Manager:

  • Create a wealth of partner relationships for PBM integrated DPC-Direct Primary Care/Onsite Near-Site Clinics.
  • Implement CRM, for both OptiMed and Ascend. Prospect research, page layouts, field configuration, workflow automation, dashboards, KPI reporting, and data import /export.
  • Managed CRM workflow process, ensuring an efficient and lucrative pipeline of opportunities.
  • Efficiently identify, target, and promote Rx Services, with exceeding acquisitions.
  • Designed CRM training program for end user efficiency.
  • Research companies in the PBM space, to establish trends, build pipelines in CRM, and assess strategy.

Regional Inside Sales Manager BD

Camfil USA
Riverdale, NJ
01.2013 - 01.2016
  • Developed business opportunities with Commercial prospects and Channel Partners. HVAC Filtration/Energy Solutions for HVAC, with a focus in Universities, Healthcare, Food/Beverage, Industrial Manufacturing, Property Management, Contractors, etc.
  • Created a wealthy pipeline of ongoing leads, in CRM, for the Michigan, Indiana region. Initiating and securing meetings, with prospects like Notre Dame, University Michigan North, Detroit Medical Centers, Nestle, Tyson, etc. Working in Tandem with the Reps, our region rose 6 spots in 1 yr., Nationally.
  • CRM hygiene, prospect research, list pulling/creating, targeting, to secure meetings/demos.

Lead Generation Specialists Contractor

Intelemark
Phoenix, AZ
01.2007 - 01.2011
  • Met and exceeded goals consistently on lead generation campaigns
  • Promotion to the Elite Prospector Team.
  • Initiating and securing meetings. Lead generation to full-cycle sales.
  • Manage CRM pipelines and generating in-depth, daily reports and forecasting.
  • Repeat Clients requesting my assistance on campaigns.

Account Manager

Indusco Supply
Kalamazoo, MI
05.2000 - 01.2003
  • Outside Sales Account Management, JanSan supply and equipment.
  • Systematically managed local territory, providing exceptional customer service, and increasing new business weekly. Persistent with the sales cycle from start to close, to customer service.
  • Presented and demonstrated Janitorial products and equipment.
  • Strategic, with negotiating contracts, bidding, and off bid upsell.
  • Met and exceeded monthly goals, with chemical and equipment.

Education

Some College (No Degree) - Pharmaceutical Marketing And Management

Kalamazoo Valley Community College
Kalamazoo, MI

Some College (No Degree) -

Davenport University
Grand Rapids, MI

Skills

  • Workflow optimization and CRM software proficiency
  • Account prospecting
  • Customer relationship building
  • Results-driven approach
  • Cold calling Objection handling
  • Leads prospecting Lead qualification
  • Email outreach
  • Strategic thinking
  • Metrics monitoring Outbound sales management
  • Strategic planning
  • Pipeline management
  • Sales cycle management
  • Sales team collaboration
  • Sales forecasting
  • Product demonstration
  • Salesforce proficiency
  • Leadership in team settings

Accomplishments

  • Achieved record quarter numbers consistently, by building relationships and managing pipelines with accuracy and efficiency.

Timeline

Sales Development Representative

SWTCH Energy
04.2024 - 10.2024

Sales Development - East

EV Connect
01.2021 - 01.2024

Freelance Contract - Inside Sales

SolutionsNow
01.2020 - 01.2021

Inside Sales (CRM Administrator) - BDM

OptiMed Pharmacy/Ascend PBM
01.2017 - 01.2020

Regional Inside Sales Manager BD

Camfil USA
01.2013 - 01.2016

Lead Generation Specialists Contractor

Intelemark
01.2007 - 01.2011

Account Manager

Indusco Supply
05.2000 - 01.2003

Some College (No Degree) - Pharmaceutical Marketing And Management

Kalamazoo Valley Community College

Some College (No Degree) -

Davenport University
Sherri Elder