Sherri Elliott
Ringgold,GA
Summary
Dynamic and results-driven Senior Director of Sales with a proven track record of leading high-performing, cross-functional teams, cultivating lasting client relationships, and driving sustainable business growth. Experienced in sales forecasting, budget management, strategic planning, customer retention, and developing strategies that strengthen customer loyalty and support organizational objectives. A collaborative and people-focused leader who thrives on building relationships, solving complex business challenges, and delivering measurable results. After a brief seven-month retirement, I am energized and excited to return to the workforce, bringing proven leadership, extensive sales experience, and a renewed passion for teamwork and achievement to an organization poised for growth.
Overview
10
10
years of professional experience
Work History
Senior Director of Sales
Shaw Industries
Dalton, GA
08.2015 - 12.2025
- Aligned sales strategies with business objectives by leading cross-functional teams to achieve targeted growth.
- Cultivated relationships with key clients, strengthening partnerships and increasing customer retention.
- Managed sales forecasting and budgeting to optimize resource allocation.
- Generated quarterly sales forecasts using historical data and predictive analytics tools.
- Established key performance indicators to track progress towards goals.
- Collaborated with cross-functional teams across marketing, finance, operations, and customer service to drive successful project outcomes.
- Collaborated with executive leadership team to develop long-term objectives that would drive success.
- Represented company brand at trade shows, conferences, and events, promoting messaging.
Skills
- Sales strategy
- Sales forecasting
- Financial forecasting
- Sales analytics
- Client relationship management
- Cross-functional collaboration
- Customer retention strategies
Volunteer Activities
- Catoosa County Community Volunteer
- United Way
- Chambliss Center for Children
Timeline
Senior Director of Sales
Shaw Industries
08.2015 - 12.2025