Sherri Oliver
Lawrenceville,GA
Summary
A seasoned professional in the realm of copywriting with a rich background spanning over 25 years across diverse industries including beauty, media, cruise, and insurance. Proficient in crafting compelling content across various platforms and mediums, I have honed my skills in content development, management, and strategy. My expertise encompasses SEO best practices, brand messaging, UX standards, and AI-driven prompt engineering, ensuring the delivery of impactful copy for both internal and external communications.
Overview
21
21
years of professional experience
Work History
SR. COPYWRITER
Atlantic American Corporation
Atlanta, GA
06.2019 - 01.2023
- Crafted compelling copy for diverse marketing channels, collaborating seamlessly with content and strategy teams.
- Developed concepts and copy for integrated campaigns that included print, digital, and social media advertising.
- Revised existing content according to changes in product features or market conditions.
- Proofread content for accuracy and adherence to brand guidelines.
MANAGER, TRADE COMMUNICATIONS & SOCIAL MEDIA
Holland America Line
Seattle, WA
05.2022 - 12.2022
- Devised and implemented strategies to bolster trade social media channels, fostering heightened engagement among North American Sales.
- Exercised good judgment and decision-making in escalating concerns and resolving issues.
- Created monthly reports for senior management summarizing operational performance metrics.
STORYTELLER
Lulu Noire's Black Butterfly Tales
08.2018 - 12.2021
- Authored a captivating children's book series tailored for ages 4 to 8, with the first installment, "I'm a Different Butterfly," published and distributed via Amazon; and developed series' blog, https://lulunoire.com.
CONTRACT CONTENT WRITER
LeaseQuery
Atlanta, GA
06.2018 - 08.2018
- Produced user-friendly website copy and press releases, adeptly simplifying technical jargon for broader accessibility.
PROGRAM DIRECTOR AND PUBLIC RELATIONS SPECIALIST
Belafonte TACOLCY Center
Miami, FL
08.2014 - 04.2018
- Directed all facets of after-school and summer programs, including staff recruitment, training, and community outreach efforts.
- Provided leadership in developing innovative approaches to meet program goals.
- Facilitated staff meetings and educational work sessions to strengthen staff competencies.
- Created and implemented new policies and procedures for the program.
- Hired and developed staff members to collaboratively achieve program goals.
- Developed strategic plans to ensure successful program operations.
- Organized and facilitated team meetings, workshops, and events.
CONTENT STRATEGIST AND COPYWRITER
BLA. BLA. BLURBS
Miami, FL
01.2010 - 08.2015
- Generated original, targeted copy for diverse brands, fostering client relationships and ensuring alignment with brand values.
- Provided guidance on tone of voice, word choice, and style conventions when creating copy.
- Managed relationships with external vendors such as writers, photographers, videographers.
- Created editorial calendars to ensure timely delivery of content pieces.
SR. COPYWRITER
CARNIVAL CRUISE LINES
Miami, FL
10.2007 - 06.2011
- Produced engaging copy for the company's digital platforms including website content, email campaigns, and social media posts.
- Generated ideas for new campaigns based on current trends in the marketplace.
- Worked closely with account teams to develop key messages that resonated with customers' needs.
- Wrote compelling headlines and body copy for a variety of marketing materials including email campaigns, brochures, ads, web pages, press releases and newsletters.
EDITORIAL DIRECTOR
ALLURINGLOOKS.COM
Bowie, MD
10.2001 - 07.2009
- Provided strategic direction and oversight for one of the pioneering online beauty magazines.
- Supervised a team of editors in their daily operations including assigning tasks, setting deadlines, providing feedback and evaluating performance.
- Reviewed and edited written materials for accuracy, clarity, grammar, punctuation and spelling.
- Provided guidance on best practices in digital publishing techniques and technologies.
- Developed strategies to optimize content performance across multiple platforms.
- Developed partnerships with external organizations or companies to expand reach of editorial content.
Education
Master of Arts - Publishing
The George Washington University
Washington, DC05-2019
Skills
- Experienced in content management systems (CMS) such as WordPress
- Strong understanding of social media platforms including Facebook, Instagram, Twitter, and LinkedIn
- Excellent communication and interpersonal skills, with a proven ability to collaborate effectively within cross-functional teams
- Strategic thinker with a demonstrated track record of driving results through innovative content strategies
- Adaptable and able to thrive in fast-paced environments, managing multiple projects simultaneously while maintaining attention to detail
Passion Project
- Mature Allure - It’s about inspiring women over 40 to embrace the beauty and wisdom that comes with age. It’s about sharing knowledge, fostering self discovery, and celebrating the allure of maturity. It’s about defining what it means to age gracefully and confidently.
Timeline
MANAGER, TRADE COMMUNICATIONS & SOCIAL MEDIA
Holland America Line
05.2022 - 12.2022
SR. COPYWRITER
Atlantic American Corporation
06.2019 - 01.2023
STORYTELLER
Lulu Noire's Black Butterfly Tales
08.2018 - 12.2021
CONTRACT CONTENT WRITER
LeaseQuery
06.2018 - 08.2018
PROGRAM DIRECTOR AND PUBLIC RELATIONS SPECIALIST
Belafonte TACOLCY Center
08.2014 - 04.2018
CONTENT STRATEGIST AND COPYWRITER
BLA. BLA. BLURBS
01.2010 - 08.2015
SR. COPYWRITER
CARNIVAL CRUISE LINES
10.2007 - 06.2011
EDITORIAL DIRECTOR
ALLURINGLOOKS.COM
10.2001 - 07.2009
Master of Arts - Publishing
The George Washington University
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