Sherri Penka
Marketing and Sales
Derby,KS
Summary
Highly motivated professional with several years of entrepreneurial and management experience. Skillfully creates and maintains professional and loyal relationships with co-workers, staff and clients while managing administrative and sales employees. Comfortable working independently as manager and leader and as collaborative team member. Applies business acumen and experience and exercises decisive judgment to meet and exceed organizational goals.
Overview
21
21
years of professional experience
Work History
Owner
BalloonaLuna Events
Derby, KS
10.2024 - Current
- Launched and directed a self-owned enterprise, managing end-to-end processes to achieve business objectives.
- Implemented creative event planning and design techniques to produce exceptional party decor.
- Designed and implemented marketing strategies to enhance business visibility and increase sales.
Event Specialist
Rainbows United
Wichita, Kansas
10.2023 - 10.2024
- Coordinated fundraising events, securing financial support for Rainbows United.
- Negotiated contracts and established budgets with vendors to enhance event services.
- Collaborated with development team to raise $1,000,000 through strategic sponsorships and donations.
- Managed community volunteer committees to ensure successful event execution.
- Collaborated with Mr. George Laham, Event Chair, to ensure seamless event progress and achievement of objectives.
- Designed innovative activities to enhance event engagement and increase funds raised.
Senior Marketing Director
Morrison Roofing
Derby, KS
08.2021 - 01.2023
- Oversaw budget allocation for marketing projects, ensuring efficient resource utilization.
- Managed digital marketing initiatives, including SEO, PPC, and social media advertising.
- Presented marketing performance reports to executive leadership for strategic decision-making.
- Developed a comprehensive marketing plan to increase brand awareness and drive sales growth.
- Negotiated contracts with vendors for services related to public relations, advertising, or sponsorships.
- Organized promotional events such as trade shows and conferences to build customer loyalty.
Regional Director of Sales and Marketing
Collision Works
Wichita, KS
12.2016 - 08.2021
- Directed regional sales strategies to enhance market presence and customer engagement.
- Collaborated with marketing teams to develop innovative promotional campaigns and materials.
- Managed relationships with key clients to ensure satisfaction and loyalty in services.
- Organized trade shows, conferences, and other events to promote products or services in the region.
- Coordinated and executed regional grand opening events, enhancing brand visibility through strategic event promotion.
- Created and implemented innovative marketing solutions to enhance sales performance in 12 regional locations.
Education
Marketing
Kansas State University
Manhattan, KSSkills
- Sales strategy development
- Effective communication
- Customer relationship management
- Brand development
- Budget management
- Community engagement
- Strategic sponsorships
Affiliations
- Past Member of Wichita Independent Business Association
- Past Member of Derby Chamber of Commerce
- Past Member of Military Action Group with Derby Chamber
- Former Honorary Commander at McConnell AFB
- Volunteer Wichita Riverfestival
- Former volunteer with Alzheimer's Association
Timeline
Owner
BalloonaLuna Events
10.2024 - Current
Event Specialist
Rainbows United
10.2023 - 10.2024
Senior Marketing Director
Morrison Roofing
08.2021 - 01.2023
Regional Director of Sales and Marketing
Collision Works
12.2016 - 08.2021
Marketing
Kansas State University
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