Shila Malizia
Aptos,CA
Summary
Motivated and goal oriented marketer with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
1
1
year of professional experience
Work History
Digital Marketing Specialist
Valley Fine Foods
02.2023 - Current
- Grew Three Bridges Egg Bites Instagram following by more than 1,972 followers over five-month span.
- Partnered with Costco's Quick and Easy Program to develop two recipes set to launch in September
- Optimized website content and images to improve overall brand awareness on three bridges egg bites .com
- Managed Three Bridges Egg Bites Kroger Macro Influencer Summer Campaign
- Created over 24 influencer posts in Q2 with reach of 1.17M content reach and 2.05% engagement rate
Private Marketing Contractor
Graniterock
10.2022 - 01.2023
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans
- Created and edited weekly video content that reached 55% of Graniterock's TikTok followers
Omnichannel Marketing Intern
Driscoll’s
05.2022 - 09.2022
- Worked cross functionally with Shopper, Digital and Consumer Marketing Teams
- Supported digital marketing team in creating 6 in-house TikToks that reached 1,000 people
- Developed design brief and worked with external agency and product team to create signage for product line extension
Education
Bachelor of Arts - Communication Studies
San Jose State
San Jose, CA.05.2021
Skills
- Syndigo
- Instacart
- Bazaarvoice
- Sprout Social
- Destini
- Multi-Channel Marketing
- Corporate Communications
- Campaign development
- Customer Engagement
- Data Analysis
Timeline
Digital Marketing Specialist
Valley Fine Foods
02.2023 - Current
Private Marketing Contractor
Graniterock
10.2022 - 01.2023
Omnichannel Marketing Intern
Driscoll’s
05.2022 - 09.2022
Bachelor of Arts - Communication Studies
San Jose State
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