Shirley Cruz
Doha
Summary
As a highly motivated Business Development Manager with extensive experience in 3-, 4-, and 5-star hotel operations, I am eager to join a prestigious international firm that offers diverse challenges and significant growth potential. My dynamic and results-driven approach emphasizes excellence in client relationships, cost-effective sales, and innovative marketing strategies. I possess a strong aptitude for business planning, enabling me to strategize and implement effective growth initiatives. Renowned for my exceptional communication and negotiation skills, I pride myself on being a respected team player who thrives in collaborative environments. My warm, confident, and hospitable personality, combined with an unwavering commitment to client support, empowers me to make a meaningful impact as part of a high-performing team. With a keen attention to detail, I am ready to leverage my skills and experience to drive growth and success within your organization.
Overview
16
16
years of professional experience
Work History
BUSINESS DEVELOPMENT MANAGER
Kingsgate Hotel Doha by Millennium Hotels and The Town Hotel Doha by Al Sraiya Hotels Hospitality Group
Doha
05.2017 - Current
- Maximized all possible opportunities to ensure the hotel operates to the highest occupancy levels, with no compromise on yield
- Deep dive in Market Analysis and proposed Pricing Strategy
- Solicited & negotiated: RFP management (Lanyon) and local Corporate agreements
- Segmentation knowledge associated (Unmanaged, Managed, Groups, Ad-Hoc Groups)- highly aware of the concept of 'soft sell', showcasing value-added services and amenities
- Oversees sales team effort to ensure all aspects of sales plans are executed therefore allowing hotel to surpass revenue goals
- Managed and uploaded rates to OTAs for demand distribution while collaborating with leading bed banks & OTA - such as WebBeds, Hotelbeds, Booking.com, and Expedia
- Collaborated closely with the marketing head of the owning company to brainstorm and implement innovative strategies aimed at boosting visibility efforts, including targeted marketing campaigns, social media initiatives, and partnerships with influencers to effectively reach and engage our target audience
- Ability to comprehend P & L, budget reports, and write commentary
- Negotiated and closed long-term agreements
- Wrote contracts/proposals by a formal document, oral agreements, and terms; presented to the General Manager - created lucrative booking discounts to high volume account
- Maximized hotel occupancy while maintaining optimal yield levels
- Presented strategies and justifications while working closely with Asset property management experts (JLL) to optimize efforts & minimize risks on behalf of the hotel owning company
- Led sales team to exceed revenue goals through effective sales execution
- Analyzed GOP, NOP, P & L and budgets, delivering insights for strategic growth
SALES EXECUTIVE • ASST. SALES MANAGER
Millennium Central & Kingsgate Hotels by Millennium Hotels
Doha
05.2014 - 05.2017
- Consistently achieved quarterly financial sales targets through strategic planning and execution
- Cultivated and nurtured client relationships to drive satisfaction and unlock continuous sales opportunities
- Conducted thorough market research utilizing industry publications, personal networks, and field visits to identify trends and prospects
- Delivered weekly sales activity reports to management, showcasing performance against targets
- Demonstrated rapid adaptability and a commitment to continuous learning in fast-paced environments
SENIOR SALES OPERATIONS ASSOCIATE
Suncorp Australia
01.2013 - 05.2014
- Expertly managed Account and Territory Management for Car Comprehensive, Third Party, and Compulsory Third Party sectors, ensuring targeted growth and optimal client engagement
- Excelled in Sales Cycle Management, fostering robust business relationships that drive revenue and enhance customer satisfaction
- Delivered precise sales forecasting and impactful prospecting strategies, optimizing pipeline management and lead conversion
- Acted as a team leader in collaborative projects, effectively delegating tasks and providing constructive feedback to elevate team performance
- Proficiently processed paperwork, quickly identifying and resolving discrepancies to maintain operational efficiency
ROOM RESERVATION SUPERVISOR
Radisson Royal Hotel
Dubai
11.2010 - 05.2012
- Ensured seamless communication between Reservations Department and Front Office, maintaining real-time awareness of availability and demand, leading to optimized booking efficiency
- Maintained comprehensive knowledge of hotel offerings, including guest rooms, rates, promotions, and facilities, enhancing guest experience and driving sales
- Proactively attended all required meetings with HODs and Sales teams to align strategies and enforce hotel credit policies for accurate billing and payment methods
- Diligently updated no-shows and cancellations across all OTAs, effectively minimizing unwanted commissions and maximizing profitability
- Analyzed forecasting reports and corrected misclassified reservations, driving data accuracy and informed decision-making
SENIOR SUPPORT FOR TECHNICAL & SALES
Charter Communications - Spectrum
Cainta
10.2008 - 01.2010
- Delivered exceptional support to customers via phone, chat, and email, ensuring a seamless experience
- Possess extensive expertise in DNS, DHCP, Wi-Fi, WAN, LAN, TCP/IP, and UDP technologies
- Remained up-to-date with cutting-edge technological advancements and industry trends
- Successfully upsold products and services while delivering tailored telecommunications solutions
- Attained the top seller position, exceeding sales goals by 30%
Education
Mass Communication - Broadcasting
Centro Escolar University
Manila, Manila, Philippines01.2008
CORPORATE STRATEGY -
University of London
ECONOMICS AND INTERNATIONAL BUSINESS -
International Business Management Institute
Berlin, GermanyHOSPITALITY LUXURY BRAND MANAGEMENT -
STARWEAVER
DIPLOMA IN HOSPITALITY MANAGEMENT -
OpenStax College
THE FUNDAMENTALS OF HOTEL DISTRIBUTION -
ESSEC Business School
DEMAND MANAGEMENT BREAKING DOWN TODAY'S COMMERCIAL SILOS -
ESSEC Business School
THE FUNDAMENTALS OF REVENUE MANAGEMENT - THE CORNERSTONE OF REVENUE STRATEGY
ESSEC Business School
HOTEL "DE L'ETOILE" HOTEL CRISIS CASE -
ESSEC Business School
BUSINESS MODELS FOR SUSTAINABILITY -
Copenhagen Business School, ESCP Business School, Norwegian School of Economics and Ramon Llull University
SALES & CRM . LEAD MANAGEMENT IN SALESFORCE -
Pathtream & Salesforce TrailHead
Skills
- Property management system (PMS)
- Central reservation system (CRS)
- Business intelligence (BI) tool
- Revenue management system (RMS)
- Channel manager
- Rate shopper
- Booking engine
- Site Minder
- Microsoft Windows environments
- Windows Server
- Web and Social Skills
- Forecasting
- Rolling Forecast
- Demand-sensing
- Predictive Analysis
- Data Analysis
- Critical Thinking
- Market Research
- Business Development
- Negotiation
- Attention to Detail
Personal Information
- Date of Birth: 12/17/87
- Nationality: Filipino
- Marital Status: Single
- Visa Status: Resident Permit Holder
Languages
- English
- Tagalog
- Arabic
References
Available upon request
Driving License - Category
Qatar Driving License
Hotel Management Distribution, Revenue and Demand Management
Hotel Management: Distribution, Revenue and Demand Management, Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management, how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and tools and techniques that help effectively market hospitality services and maximize business revenue in this new global industry landscape. The final Capstone Project evaluates the importance of hotel branding in business success through a hands-on, real-world case study.
References
References available upon request.
Timeline
BUSINESS DEVELOPMENT MANAGER
Kingsgate Hotel Doha by Millennium Hotels and The Town Hotel Doha by Al Sraiya Hotels Hospitality Group
05.2017 - Current
SALES EXECUTIVE • ASST. SALES MANAGER
Millennium Central & Kingsgate Hotels by Millennium Hotels
05.2014 - 05.2017
SENIOR SALES OPERATIONS ASSOCIATE
Suncorp Australia
01.2013 - 05.2014
ROOM RESERVATION SUPERVISOR
Radisson Royal Hotel
11.2010 - 05.2012
SENIOR SUPPORT FOR TECHNICAL & SALES
Charter Communications - Spectrum
10.2008 - 01.2010
Mass Communication - Broadcasting
Centro Escolar University
CORPORATE STRATEGY -
University of London
ECONOMICS AND INTERNATIONAL BUSINESS -
International Business Management Institute
HOSPITALITY LUXURY BRAND MANAGEMENT -
STARWEAVER
DIPLOMA IN HOSPITALITY MANAGEMENT -
OpenStax College
THE FUNDAMENTALS OF HOTEL DISTRIBUTION -
ESSEC Business School
DEMAND MANAGEMENT BREAKING DOWN TODAY'S COMMERCIAL SILOS -
ESSEC Business School
THE FUNDAMENTALS OF REVENUE MANAGEMENT - THE CORNERSTONE OF REVENUE STRATEGY
ESSEC Business School
HOTEL "DE L'ETOILE" HOTEL CRISIS CASE -
ESSEC Business School
BUSINESS MODELS FOR SUSTAINABILITY -
Copenhagen Business School, ESCP Business School, Norwegian School of Economics and Ramon Llull University
SALES & CRM . LEAD MANAGEMENT IN SALESFORCE -
Pathtream & Salesforce TrailHead
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