Open To Work
SIAN WILSTRY
New York,NY
Summary
Dynamic finance leader with a proven track record at People Inc., excelling in strategic planning and revenue forecasting. Expert in driver-based financial modeling and cross-functional collaboration. I drive data-informed decisions that enhance capital allocation and optimize growth initiatives, ensuring alignment with organizational goals.
Overview
21
21
years of professional experience
Work History
Associate Director, Revenue Strategy
People Inc.
New York, USA
01.2019 - Current
- Directed comprehensive long-range planning, forecasting, and budgeting for People, Travel + Leisure, and Food & Wine portfolios, overseeing $300M+ in print and digital revenue.
- Engineered complex, driver-based financial and ROI models to evaluate headcount, content, and commercial investments, directly influencing executive capital allocation decisions.
- Spearheaded finance and business operations strategy for digital product, research, sales, and marketing, ensuring alignment of investment frameworks and headcount planning with revenue growth initiatives.
- Championed data-driven decision-making through quarterly forecasts and performance insights, articulating risks, opportunities, and strategic trade-offs to inform executive decision-making.
- Modernized planning processes through cross-functional partnerships, successfully standardizing reporting frameworks and increasing automation and data quality.
Senior Finance Manager
People Inc.
New York, USA
01.2016 - 01.2019
- Directed end-to-end monthly close and financial reporting process, providing accurate revenue recognition and variance analysis to leadership for informed decision-making.
- Partnered with sales and marketing leaders to establish pricing strategies and revenue targets, reducing potential risks through collaborative insights.
- Developed financial strategies aligning with organizational goals at People Inc.
- Managed budgeting processes for various departments within People Inc.
- Analyzed financial reports to identify trends and inform decision-making.
Manager, Financial Planning & Analysis
Inventiv Health Clinical
Princeton, USA
01.2014 - 01.2016
- Orchestrated annual budgeting and long-range strategic planning processes for business units generating $1 billion in revenue, aligning financial goals with strategic objectives.
- Engineered consolidated forecasting model for 70+ locations, optimizing global real estate expenditures and improving trend-based forecasting accuracy.
- Advised CFO with critical data insights, enhancing decision-making during executive management reviews.
Manager, Financial Planning & Analysis
Dow Jones
Princeton, USA
01.2009 - 01.2014
- Managed financial model for $140M+ in annual employee benefit costs, ensuring effective oversight of expenditures.
- Architected position management system that modernized compensation planning and significantly improved forecast accuracy.
- S synthesized complex executive reporting packages—including P&Ls, expense forecasts, and headcount analysis—to deliver actionable insights for decision-making.
Senior Analyst
Dow Jones
Princeton, USA
01.2005 - 01.2009
- Collaborated with senior leadership to develop annual budgets and conduct variance analysis to assess financial performance.
- Collaborated with cross-functional teams to enhance data-driven decision-making processes.
- Analyzed market trends to provide insights for editorial and business strategies.
- Developed comprehensive reports to inform stakeholders about industry developments.
Education
Bachelor of Arts - Economics
Rutgers University
Core Competencies
Strategic Leadership: Executive & Cross-Functional Partnering, Strategic Planning., Financial Planning: Revenue Forecasting, Long-Range Planning, Headcount & Expense Planning., Investment Strategy: ROI & Investment Analysis, Advanced Analytics., Financial Modeling: Driver-Based Financial Modeling, Advanced Excel., ERP & Business Intelligence: Hyperion, Essbase, PeopleSoft, TM1, Oracle, SmartView, Salesforce, MicroStrategy.
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
HybridSalary Range
$157000/yr - $200000/yrTimeline
Associate Director, Revenue Strategy
People Inc.
01.2019 - Current
Senior Finance Manager
People Inc.
01.2016 - 01.2019
Manager, Financial Planning & Analysis
Inventiv Health Clinical
01.2014 - 01.2016
Manager, Financial Planning & Analysis
Dow Jones
01.2009 - 01.2014
Senior Analyst
Dow Jones
01.2005 - 01.2009
Bachelor of Arts - Economics
Rutgers University