Siena Ereshena
Los Angeles,CA
Summary
Business Development professional with 5+ years of experience in deal procurement/negotiations, brand management for celebrity-led businesses, and marketing strategy. Key achievements include launching 6 brands and facilitating all types of branding deals for the agency (i.e., Joint Venture, Licensing, Equity Endorsement, Sponsorship and Commercial Endorsement deals).
Overview
9
9
years of professional experience
Work History
Director of Business Development
United Talent Agency
11.2022 - 08.2025
- Closed and launched 6+ start-up brands across apparel, food & beverage, and home
- Manage full lifecycle of celebrity brand/venture deals, from identifying talent and white space opportunities, to sourcing operation, manufacturing and investment teams, to brand management and exit strategy thereafter
- Facilitate all equity endorsement and licensing deals for clients, advising each client and team on deal nuances and leading negotiations (examples include Ryan Seacrest x Health-Ade, Marsai Martin x GlassesUSA, Zayn Malik x Mixoloshe)
- Provide brand management support across launched brands within Ventures’ portfolio including co-branded marketing, agency management, talent management, creative input, and financial advisement
- Help sign high-level clients for the agency across Talent, Music, Digital, Esports, and Publishing, increasing deal flow and diversifying revenue streams
- Develop and maintain deep relationships with top executives at major CPG brands, VC firms, incubators, manufacturers and marketing agencies
Senior Associate
UTA Ventures
09.2021 - 11.2022
- Handled all internal operations for Ventures team including financial deal tracking, Salesforce & Airtable management, cross-department coordination, and deck creation
- Analyzed industry reports on a quarterly cadence to help identify white space opportunities across categories
- Sourced small incubators to provide deal opportunities for mid-lower level clients
Assistant
UTA Ventures & Endorsements
05.2019 - 09.2021
- Managed three high-volume agent desks including scheduling meetings, operating phones, tracking deal payments, submitting expenses, and updating project grids
- Assisted with Brand Management projects including managing micro-influencer programs, coordinating photoshoot logistics, and organizing PR initiatives
- Implemented new departmental initiatives including a weekly newsletter, category-specific talent lists, and client/department decks, increasing the cohesive knowledge of the team
- Facilitated the execution of celebrity endorsement deals including contract negotiations, creative, travel, and completion of contracted services
Production Assistant
Fox Television Stations
01.2018 - 12.2018
- Communicated with 70 reality show guests weekly regarding scheduling and organized hair/makeup/wardrobe preparation, ensuring timeliness on set, increasing efficiency and reducing costs due to overtime
- Created Executive Producer’s master episode board, coordinating each episode with respective talent for all shoot dates and 15 episodes, leading to clearer organization within production department for the season
Marketing, Advertising & Promotions Intern
CBS Television Distribution
01.2017 - 12.2017
- Developed marketing pitch targeted to increase viewership frequency, providing new insights and further informational research for CBS; pitch considered for implementation for Entertainment Tonight
- Shadowed and underwent intensive meetings with heads of all departments in production and distribution operations, including legal, research, and sales
- Collected valuable data through research daily incorporated in sales pitches to broadcast stations, increasing efficiency levels of marketing department and strengthening presentations sent out
Education
Bachelor of Business Administration - Emphasis in Marketing, Minor in Law, Justice, and Social Change
University of Michigan
Ann Arbor, MI05.2019
Timeline
Director of Business Development
United Talent Agency
11.2022 - 08.2025
Senior Associate
UTA Ventures
09.2021 - 11.2022
Assistant
UTA Ventures & Endorsements
05.2019 - 09.2021
Production Assistant
Fox Television Stations
01.2018 - 12.2018
Marketing, Advertising & Promotions Intern
CBS Television Distribution
01.2017 - 12.2017
Bachelor of Business Administration - Emphasis in Marketing, Minor in Law, Justice, and Social Change
University of Michigan