Sierra Mako
Boise,ID
Summary
Results-driven Field Sales Manager successful at maintaining and driving consistent territory sales with proactive strategies. Highly knowledgeable about alcohol and spirit products and skilled at cultivating relationships underpinning profitable long-term operations. Talented team leader and motivator, relationship builder and event planner.
Overview
11
11
years of professional experience
Work History
District Sales Manager
Pabst Brewing
Boise, ID
01.2023 - Current
- Analyzed sales data and identified trends in order to develop targeted sales plans for assigned territory.
- Evaluated individual store performance against budget projections using analytics software tools.
- Maintained relationships with key accounts within the district in order to facilitate repeat business opportunities.
- Implemented incentive programs designed to motivate the sales force within the district.
- Developed and implemented strategies to increase market share and profitability of the district.
- Identified potential new markets and customers that could be tapped into for increased revenue growth.
- Monitored inventory levels at retail outlets within the district in order to ensure adequate stock availability for customers.
- Prepared weekly reports on sales activity, successes and areas needing improvement.
- Directed sales and marketing activities of team of professionals covering territory.
Field Sales Manager
The Finnish Long Drink Co.
Boise, ID
06.2022 - 12.2024
- After launching the Brand in late March and growing the Idaho market 100%.
- Completed regular reports highlighting competitive intelligence, insights and challenges to consistently improve sales abilities and results.
- Organized special events at retail locations to engage customers, demonstrate products and boost sales.
- Educated store personnel about program changes, new processes and current product information.
- Expanded new business, implementing effective networking strategies.
- Coordinated store restocking and merchandising to maintain product prevalence and promote sales.
- Supported sales team members to drive growth and development.
- Coached, developed and motivated team to achieve revenue goals.
- Prepared budgets and approved budget expenditures.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Marketing Manager
The Finnish Long Drink Co.
Zephyr Cove, NV
01.2021 - 06.2022
- Helping to Nevada to one of the top markets in the US for the brand. Growing from 2,000 cases a month to 10,000 cases a month.
- Planned and organized promotional events to expand brand recognition and customers.
- Contacted individuals and businesses to devise cooperative promotions.
- Prepared new business materials by composing RFQ and RFP responses, new business meeting pitches and presentations.
- Devised corporate marketing messaging and advertising campaign strategies.
- Created daily social media posts to build robust brand presence on Twitter, Facebook and Instagram.
- Placed marketing and advertising displays and materials at stores.
- Compiled and disseminated company news, project updates and acquisition activities through formal press release distribution, article development and marketing.
- Maintained close communication with clients to mitigate service issues.
- Oversaw event logistics, venue scheduling and accommodations.
- Coordinated vendors, timelines and budgets for events.
- Networked to obtain potential event sponsors.
- Designed and maintained spreadsheets documenting vendor, facility and guest information.
- Generated sales and exposure by providing relevant product information.
Bartender
Mott Canyon Tavern & Grill
Stateline, NV
12.2017 - 12.2020
- Operated cash register and Point of Sale (POS) system for transactions and made proper change for cash transactions.
- Managed bar area, cocktail design and menu and handled inventory, regulation compliance and customer relationships.
- Upsold customers from shelf to premium brands to help boost sales.
- Recommended food and drinks to patrons based on preference, pairings and special promotions.
- Implemented special events to boost customer numbers and profits.
- Kept track of bar tabs and transferred open tabs to dining area for wait staff.
Event Organizer
Resort At Squaw Creek
Olympic Valley, CA
11.2013 - 08.2016
- Helped with end-to-end event planning process through meetings, walk-throughs and day-of execution.
- Coordinated plans and specific event needs with internal personnel.
- Collaborated with leadership and colleagues to coordinate staffing for each event.
- Handled client questions and concerns via different communication channels to deliver exceptional customer service.
- Secured event sponsorships and auction items for charitable initiatives.
- Liaised between clients and company to verify contract fulfillment.
- Planned, coordinated and executed weddings and special events.
- Oversaw event logistics, venue scheduling and accommodations.
- Organized event facility, food and beverage selections and audio-visual arrangements.
- Coordinated vendors, timelines and budgets for events.
- Selected décor and event materials fitting clients' requests and vision.
Education
Bachelor of Science - Organizational Management
Eastern Florida State College
Cocoa, FL05.2021
Associate of Science - General Business
Eastern Florida State College
Cocoa, FL05.2019
Skills
- Workflow management
- Event calendar management
- Special events planning
- Schedule management
- Sales Presentations
- Performance Improvements
- Relationship building and management
- Goal Setting
- Direct Sales
- Fundraising
- Sales and marketing strategy
- Managing events start to finish
- Social media marketing
- Budget Management
- Promotional sales events
- Revenue Growth
Accomplishments
- Microsoft Office Specialist (MOS) in Word, Excel, Access, and Outlook
References
References available upon request.
Timeline
District Sales Manager
Pabst Brewing
01.2023 - Current
Field Sales Manager
The Finnish Long Drink Co.
06.2022 - 12.2024
Marketing Manager
The Finnish Long Drink Co.
01.2021 - 06.2022
Bartender
Mott Canyon Tavern & Grill
12.2017 - 12.2020
Event Organizer
Resort At Squaw Creek
11.2013 - 08.2016
Bachelor of Science - Organizational Management
Eastern Florida State College
Associate of Science - General Business
Eastern Florida State College
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