Sierra Rodriguez Santana

• Collaborated with artists to create personalized development plans and set achievable goals for career growth.
• Organized and facilitated workshops and training sessions to enhance artists' skills in tv writing and pitching.
• Established relationships with industry professionals and secured opportunities for artists to showcase their talent and increase visibility.
• Managed and tracked artists' progress, providing feedback and guidance to ensure consistent improvement in their craft.
• Worked closely with traditionally underserved communities to meet their unique needs.
• Developed network relationships with industry professionals to enhance community awareness and promote fellowship services.
• Researched best practices and developed strategies to improve program outcomes.
• Coordinated with community stakeholders for successful implementation of social and community service initiatives.

• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Developed metrics and measured success in order to further penetrate Climate and entertainment marketplace.
• Organized and managed all aspects of event production including vendor coordination, budgeting, and timeline management.
• Collaborated with cross-functional teams to develop and execute creative event concepts, resulting in successful and memorable experiences for attendees.
• Enhanced media statements and presentations before sending to general public or media organizations.
• Worked with marketing teams to design campaigns and communications.
• Updated company media platforms to align with changing internal goals and external variables.
• Monitored effectiveness of various campaigns and communication strategies.
• Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
• Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
• Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.

• Managed digital content team and led digital strategy to grow multi-platform content, audience and engagement.
• Built and nurtured culture of innovation, quality, ownership, collaboration and continuous improvement.
• Designed and implemented digital, web and social strategies to align with client business goals.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Created streamlined production schedules and collaborated with production employees to communicate objectives and goals.
• Researched vendors and locations, liaised between event staff and facilities and arranged teams to coordinate event setup and teardown.
• Built and implemented cost reduction strategies and industry best practices, reduced event expenses and streamlined planning and delivery.

Community Organizing

• Developed and implemented outreach strategies to increase participation in local grassroots campaigns and advocacy efforts.
• Collaborated with diverse stakeholders, including local businesses, elected officials, and non-profit organizations, to address community needs and promote social change.
• Mobilized and empowered community members to take action on climate initiatives, education, training, and grassroots organizing efforts.

• Worked collaboratively with Susan Batson and Carl Ford to implement new procedures and corrective actions to improve quality of curriculum and client retention.
• Monitored budget and utilized operational resources.
• Defined, implemented, and revised operational policies and guidelines.
• Oversaw day-to-day classes and workshops in accordance with business objectives.
• Analyzed customer feedback and identified areas for improvement to drive business success.
• Established and monitored quality assurance standards to achieve operational excellence.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

• Boosted accountability and growth by enhancing processes based on performance reporting, benchmarks and objectives.
• Researched, analyzed and solved marketing and strategy concerns through personalized approach.
• Proactively engaged in public outreach and attended networking events, identifying and capitalizing on external fundraising opportunities.
• Offered expertise and leadership to improve marketing and advertising initiatives.
• Utilized social media to promote stories and build audience.