Sijia Zhang
Los Angeles,CA
Summary
Product Marketing Specialist with expertise in cross-functional collaboration, market analysis, and user experience improvement. Passionate about FPS gaming, particularly Overwatch, PUBG, and VALORANT. Skilled in managing projects and delivering strategies aligned with business needs.
Overview
7
7
years of professional experience
Work History
Project Specialist
SHEIN
Los Angeles, California
01.2024 - Current
- Managed product marketing initiatives, optimizing product features and customer satisfaction through detailed market analysis and UX testing.
- Executed cross-functional collaboration to ensure consistent brand messaging and marketing strategy alignment across teams in the US and China.
- Conducted competitor analysis to inform product development and enhance market positioning.
Product Management Specialist
85c Bakery Cafe
Fullerton, California
08.2024 - 01.2025
- Led the end-to-end product development process, from design to launch, ensuring products aligned with market trends and consumer preferences.
- Developed strategic marketing plans that drove successful product launches, increasing market share and customer engagement.
- Optimized product positioning and pricing strategies to enhance competitiveness.
International Trade Analyst
Microsoft(Fiveby Solutions)
Seattle, WA
03.2018 - 01.2020
- Conducted comprehensive compliance analysis for Asia-Pacific trade projects, providing detailed due diligence reports to support client decisions.
- Maintained and improved the international risk intelligence database, ensuring accurate and up-to-date information.
- Trained new employees on trade compliance procedures, enhancing team capabilities.
Education
Master of Communication Management - Entertainment Marketing
University of Southern California
Los Angeles, CA05-2023
Bachelor of Arts - International Studies
University of Washington
Seattle, WA12-2017
Interests and Project
- FPS Gaming Enthusiast: Long-term player of Overwatch since its launch, actively following Overwatch League (OWL) and playing Overwatch 2. Extensive experience with other FPS titles including CSGO, VALORANT, APEX, and PUBG.
- Interactive Game Planning: Developed a game planning proposal for iQIYI's early education program as part of a project at USC Annenberg.
Skills
- Go-to-Market Strategy, Market Analysis, Project Management, User Experience Testing, Cross-functional Team Collaboration
- Languages: Native in Chinese, Limited working proficiency in Japanese
Timeline
Product Management Specialist
85c Bakery Cafe
08.2024 - 01.2025
Project Specialist
SHEIN
01.2024 - Current
International Trade Analyst
Microsoft(Fiveby Solutions)
03.2018 - 01.2020
Master of Communication Management - Entertainment Marketing
University of Southern California
Bachelor of Arts - International Studies
University of Washington
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