Sindy Urbina

Led operational oversight for multiple South Florida markets, enhancing revenue growth and service delivery.

Directed annual budgeting and resource allocation for regional operations exceeding $10 million in revenue.

Collaborated with executive leadership to translate corporate strategy into measurable KPIs and operational plans.

Managed vendor negotiations and service-level agreements to control costs and boost profit margins.

Drove continuous improvement initiatives focused on scalability, efficiency, and employee engagement.

Integrated operational execution with quality control and compliance across multiple markets.

Conducted audits and enforced policies to ensure regulatory and corporate standard adherence.

Developed market-specific training programs to enhance consistency and performance.

• Manage, direct and mentor a team of 10+ graphic designers, animators, and copywriters
• Develop and implement creative strategies and campaigns to meet client needs
• Manage and track project budgets and timelines
• Create and maintain a library of creative materials for client use
• Remain up-to-date on industry trends and technologies
• Develop engaging visual and written content for marketing channels.
• Assist in planning and delivering creative marketing campaigns.
• Manage social media, email, and web content for brand growth.
• Oversee timelines, budgets, and creative deliverables.
• Analyze trends to drive innovative marketing strategies.

Ensured 100% market compliance by implementing and enforcing corporate operational processes.

Conducted operational audits and provided leadership coaching and training across multiple regions.

Facilitated successful new market launches through strategic staffing and operational setup.

• Managed frontline teams, enhancing scheduling and customer service delivery.
• Oversaw daily operations to optimize workforce performance and improve client satisfaction metrics.
• Developed leadership skills through direct management of team dynamics and performance assessments.