SKYLAR MASON
Portland,,OR
Overview
8
8
years of professional experience
Work History
Senior Account Executive, B2B Communications
Edelman
09.2019 - Current
- Executes day-to-day operations of multiple B2B accounts simultaneously in sectors including energy, manufacturing, legal services, accounting, banking and retail.
- Manages LinkedIn executive positioning program for the CEO of a Fortune 500 company resulting in over 100k impressions each quarter and 177% increase in the CEO's followers since program launch.
- Builds earned media relations campaigns for client announcements; sends custom pitches, coordinates interviews and tracks coverage in top-tier, trade and local news outlets.
- Specializes as content strategist and copywriter, developing materials from ideation to execution including social content, blog posts, press releases and briefing materials.
Copywriter
Cochlear Americas
06.2016 - 06.2019
- Wrote over 120 articles for weekly publication on Cochlear's consumer-facing blog, newsletter and social channels. Interviewed other recipients on their experiences receiving, and benefitting from, the technology.
Media Relations Intern
Visit Phoenix
01.2019 - 05.2019
- Produced five monthly email newsletters for journalists on news, business openings, and upcoming events in Phoenix.
- Planned and guided incoming press trips with journalists and influencers in exchange for national coverage.
Marketing and Campus Ambassador
The New York Times
08.2017 - 05.2018
- Worked directly underneath The New York Times' Customer Success Manager to promote the publication to ASU staff and students through presentations, networking, on-campus events and social content.
Education
Bachelor of Arts - Journalism and Mass Communication
Walter Cronkite School of Journalism, Arizona State University
Skills
- Experienced in Microsoft Office Suite, Teams, WordPress, Canva, Muck Rack and Salesforce Pardot
- Organized and adept at multitasking to meet every deadline across 4-5 accounts simultaneously
- Skilled in newswriting, copyediting and AP Style; avid reader and writer with meticulous attention to detail
Timeline
Senior Account Executive, B2B Communications
Edelman
09.2019 - Current
Media Relations Intern
Visit Phoenix
01.2019 - 05.2019
Marketing and Campus Ambassador
The New York Times
08.2017 - 05.2018
Copywriter
Cochlear Americas
06.2016 - 06.2019
Bachelor of Arts - Journalism and Mass Communication
Walter Cronkite School of Journalism, Arizona State University
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