SKYLAR MCCURDY
New York,NY
Overview
5
5
years of professional experience
Work History
Senior Account Executive
Dreamday
08.2025 - Current
- Develop and execute PR strategies for top-tier brands including overseeing earned media relations and outreach for clients such as Bouqs, FabFitFun, Solly Baby, REEF and more resulting in an average of 3x more client placements YOY.
- Lead day-to-day campaign management spanning earned media, influencer partnerships, mailers, brand events/activations.
- Supervise over 7 junior team members, providing guidance on pitching, strategy, and account management resulting in improved team efficiency.
Account Executive
LaForce
07.2023 - 08.2025
- Develop and execute strategic PR/Marketing initiatives, media campaigns, launch events and brand partnerships for clients such as Jordan Brand, Rémy Martin, SheaMoisture, Kendra Scott, SkinCeuticals and Waterford.
- Oversee media and influencer relations, securing over 100+ top-tier earned media and social placements, increasing brand visibility, engagement and event attendance
- Create recaps and analyze campaign results to identify trends and pull insights to inform future campaigns and strategies
- Manage product mailers, event planning, celebrity and stylist partnerships, and vendor management, ensuring seamless execution of high-impact campaigns.
- Supervise Associate Account Executives and Account Coordinators, improving team efficiency and project execution.
Junior Account Executive
Alison Brod Marketing + Communications
06.2022 - 05.2023
- Executed media outreach and influencer partnerships, securing digital, print, and social coverage for beauty brands such as SkinCeuticals, IT Cosmetics, Real Techniques, Sephora + Kohl’s, and more.
- Forecast trends to lend to overarching strategies, plans and new business proposals.
- Led influencer programs and strengthened existing partnerships contributing to a 28% increase in earned social coverage for Real Techniques.
Account Coordinator
Alison Brod Marketing + Communications
06.2021 - 06.2022
- Compiled data into weekly and monthly reports.
- Managed product inventory and coordinated strategic send outs to over 120+ editors, influencers, and celebrities
- Developed compelling press materials, fact sheets, and messaging documents that aligned with brand positioning.
- Served as liaison between clients, brand partners and marketing departments ensuring efficiency in communication and execution cross-functionally.
Social Media + Digital Marketing Manager
Laree Hair Collection
09.2020 - 01.2021
- Developed digital content and social media strategies, resulting in an 18% increase in engagement.
- Crafted brand identity and developed unique visual style and tone for digital/social communications.
- Identified SEO strategies to optimize reach resulting in 35% increase in bookings
Education
Bachelor of Arts - Public Relations And Organizational Communication
Howard University
Washington, DC05.2021
Skills
Cision, Muck Rack, Project Management, Strategic Communications, Public Speaking, Team Management, Presentations, Traackr, Copywriting, Microsoft Suite, Google Suite, Social Media, Digital Marketing, Media Relations, Brand Messaging, Data Analysis & Reporting, Stakeholder Communication, IAT Collaboration, Vendor Management, Project Management
Timeline
Senior Account Executive
Dreamday
08.2025 - Current
Account Executive
LaForce
07.2023 - 08.2025
Junior Account Executive
Alison Brod Marketing + Communications
06.2022 - 05.2023
Account Coordinator
Alison Brod Marketing + Communications
06.2021 - 06.2022
Social Media + Digital Marketing Manager
Laree Hair Collection
09.2020 - 01.2021
Bachelor of Arts - Public Relations And Organizational Communication
Howard University