Adobe Creative Suite
Sloane Killion
Farragut,IA
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in directly increasing brand visibility and profit. Possesses excellent communication and understands client relationship management. Has the skills to bring a project from ideation & strategy, through project management, asset creation, design, editing & presentation, and final delivery.
Overview
12
12
years of professional experience
Work History
Marketing Director
Brown's Shoe Fit Co.
2024.01 - Current
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Managed marketing budget for maximum ROI.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Coordinated with design and media teams to develop high-quality creative assets.
- Conducted market research to identify new opportunities and target markets.
- Drove significant revenue growth through the strategic production of content. Orchestrated successful branded and co-branded promotions, resulting in a notable $1.48 million increase in sales over a period of 6 months.
Graphic Designer
Brown's Shoe Fit Co.
2020.03 - 2023.12
- Created digital image files for use in social media & email campaigns
- Created digital image files for use in digital and traditional printing methods.
- Completed final touches for projects such as images sizes and font selection.
- Met with customers to present mockups and collect information for adjustments.
- Proved successful working within tight deadlines and a fast-paced environment.
- Collaborated with other designers to create visually appealing graphics for range of print and digital media.
- Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
- Edited and enhanced existing artwork and graphics.
- Created logos, illustrations and typography for various organizations.
- Implemented feedback and suggestions from clients to improve designs.
Photographer/Videographer
Images By Tracy Lovett
2013.01 - 2020.03
- Planned and prepared for on-location and studio shoots.
- Edited, toned, captioned, and uploaded photographs for publication.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Photographed high-quality images for various print and digital projects.
- Operated video cameras in various environments, adjusting settings appropriately for outdoor and studio.
- Captured footage for variety of projects successfully, from corporate events to weddings.
- Produced photos & videos according to client specifications.
Intern
Kimmel Harding Nelson Center for the Arts
2017.05 - 2019.06
- Sorted and organized files, spreadsheets, and reports.
- Prepared project presentations and reports to assist senior staff.
- Explored new technologies and approaches to streamline processes.
- Collected, arranged, and input information into database system.
- Conducted marketing efforts on behalf of the center - including design, strategy, & distribution
- Prepared the center for events & educational outreach
Education
Bachelor of Science - Fine Arts
Peru State College
Peru, NE05.2019
Minor - Psychology
Peru State College
Peru, NE05.2019
Skills
- Campaign Development
- Key decision making
- Project Management
- Operations Management
- Digital Marketing
- Creative Direction
- Branding
- Stakeholder Relations
- Graphic Design
- Photography & Videography
- Digital & Traditional Art Skills
Software
Mac iOs
Clip Studio Paint
Project management software
Microsoft Office & Systems
Google Workspace
Social Media Platforms
Interests
Painting
Drawing
Reading (Especially Sci Fi, Fantasy, & Horror)
Making very specific music playlists (vibes are important, guys)
Arranging themed movie nights
All things Halloween
Work Preference
Work Type
Full TimeWork Location
RemoteImportant To Me
Work-life balanceCompany CultureHealthcare benefitsPaid time offPaid sick leaveTimeline
Marketing Director
Brown's Shoe Fit Co.
2024.01 - Current
Graphic Designer
Brown's Shoe Fit Co.
2020.03 - 2023.12
Intern
Kimmel Harding Nelson Center for the Arts
2017.05 - 2019.06
Photographer/Videographer
Images By Tracy Lovett
2013.01 - 2020.03
Bachelor of Science - Fine Arts
Peru State College
Minor - Psychology
Peru State College
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