Sohan Kotagiri
Chandler,AZ
Summary
Business graduate with a results-driven entrepreneurial mindset and proven expertise in e-commerce, social media marketing, and customer experience optimization. Skilled in building and scaling Shopify stores, executing performance-based digital campaigns, and delivering high-impact brand growth. Strong foundation in instructional design, content creation, and cross-functional project management.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Online Business Owner-Shopify Expert
Kotagiri Holdings
Online
08.2024 - Current
- Built and launched multiple branded Shopify stores across high-potential niches using data-backed market validation, complete with persuasive product pages, seamless checkout flows, and conversion-optimized layouts.
- Managed Meta and TikTok ads and social media marketing strategy — from campaign creation, A/B testing, and retargeting to content planning — driving consistent high-quality traffic and brand engagement.
- Managed end-to-end e-commerce operations , including product research, supplier negotiations, app integrations, order fulfillment, and customer support, while using analytics to boost conversion rates and retention.
Front Desk Receptionist
Mountainside Fitness
Chandler, AZ
02.2025 - Current
- Delivered outstanding customer service to over 100+ members daily, upholding brand standards and cultivating a polished, client-centric environment.
- Oversaw key front desk operations , including member onboarding, appointment coordination, and resolution of member inquiries with discretion and professionalism.
- Collaborated cross-functionally with fitness staff and management to ensure operational efficiency, uphold facility protocols, and enhance the overall member experience.
Instructional Design Assistant
Arizona State University, EDPlus
Scottsdale, Arizona
08.2021 - 08.2024
- Supported the design and enhancement of online course content , ensuring alignment with institutional standards, accessibility guidelines, and instructional quality benchmarks.
- Performed comprehensive quality assurance reviews across thousands of course modules, identifying and resolving content, formatting, and compliance issues to improve learner experience and engagement.
- Collaborated with instructional designers and academic staff to implement scalable solutions that elevated course structure, interactivity, and educational outcomes within Canvas LMS.
International Student Engagement Assistant(Summer)
Arizona State University
Tempe, AZ
07.2021 - 08.2021
- Developed targeted digital content and campaigns to engage prospective international students, resulting in increased brand awareness and social media growth across multiple platforms.
- Delivered end-to-end support throughout the admissions process , enhancing prospective student engagement, satisfaction, and conversion through timely communication and service excellence.
- Collaborated cross-functionally with admissions, marketing, and student services teams to streamline onboarding processes and elevate the overall applicant experience.
Education
Bachelor of Arts - Business Management
W. P. Carey School of Business
Arizona State University 08-2024
Skills
- Business Development: Market Research & Validation, Global Product Sourcing, Strategic Partnerships, Customer Experience Optimization
- Digital Marketing: Paid Media Strategy (Meta, TikTok), Conversion Rate Optimization, SEO/SEM, Performance Analytics & KPI Tracking
- Entrepreneurship & E-commerce: DTC Brand Building, Shopify Store Management, Sales Funnel Development, Customer Acquisition & Retention
- Instructional Design: Online Course Development, Quality Assurance & Compliance, Learning Experience Design (LXD), Learning Management Systems
Certification
- Entrepreneurship: Developing the Opportunity, Entrepreneurship: Launching your Start-Up
Wharton, University of Pennsylvania on Coursera - TIE Young Entrepreneurs (TYE) Global Program
Timeline
Front Desk Receptionist
Mountainside Fitness
02.2025 - Current
Online Business Owner-Shopify Expert
Kotagiri Holdings
08.2024 - Current
Instructional Design Assistant
Arizona State University, EDPlus
08.2021 - 08.2024
International Student Engagement Assistant(Summer)
Arizona State University
07.2021 - 08.2021
Bachelor of Arts - Business Management
W. P. Carey School of Business