Sohan Kotagiri
Chandler,AZ
Summary
Business graduate with a results-driven entrepreneurial mindset and proven expertise in e-commerce, social media marketing, and customer experience optimization. Skilled in building and scaling Shopify stores, executing performance-based digital campaigns, and delivering high-impact brand growth. Strong foundation in instructional design, content creation, and cross-functional project management.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Online Business Owner-Shopify Expert
Kotagiri Holdings
08.2024 - Current
- Built and launched multiple branded Shopify stores across high-potential niches using data-backed market validation, complete with persuasive product pages, seamless checkout flows, and conversion-optimized layouts.
- Managed Meta and TikTok ads and social media marketing strategy — from campaign creation, A/B testing, and retargeting to content planning — driving consistent high-quality traffic and brand engagement.
- Managed end-to-end e-commerce operations , including product research, supplier negotiations, app integrations, order fulfillment, and customer support, while using analytics to boost conversion rates and retention.
Front Desk Receptionist
Mountainside Fitness
02.2025 - Current
- Delivered outstanding customer service to over 100+ members daily, upholding brand standards and cultivating a polished, client-centric environment.
- Oversaw key front desk operations , including member onboarding, appointment coordination, and resolution of member inquiries with discretion and professionalism.
- Collaborated cross-functionally with fitness staff and management to ensure operational efficiency, uphold facility protocols, and enhance the overall member experience.
Instructional Design Assistant
Arizona State University, EDPlus
08.2021 - 08.2024
- Supported the design and enhancement of online course content , ensuring alignment with institutional standards, accessibility guidelines, and instructional quality benchmarks.
- Performed comprehensive quality assurance reviews across thousands of course modules, identifying and resolving content, formatting, and compliance issues to improve learner experience and engagement.
- Collaborated with instructional designers and academic staff to implement scalable solutions that elevated course structure, interactivity, and educational outcomes within Canvas LMS.
International Student Engagement Assistant(Summer)
Arizona State University
07.2021 - 08.2021
- Developed targeted digital content and campaigns to engage prospective international students, resulting in increased brand awareness and social media growth across multiple platforms.
- Delivered end-to-end support throughout the admissions process , enhancing prospective student engagement, satisfaction, and conversion through timely communication and service excellence.
- Collaborated cross-functionally with admissions, marketing, and student services teams to streamline onboarding processes and elevate the overall applicant experience.
Education
Bachelor of Arts - Business Management
W. P. Carey School of Business
Arizona State University 08-2024
Skills
- Business Development: Market Research & Validation, Global Product Sourcing, Strategic Partnerships, Customer Experience Optimization
- Digital Marketing: Paid Media Strategy (Meta, TikTok), Conversion Rate Optimization, SEO/SEM, Performance Analytics & KPI Tracking
- Entrepreneurship & E-commerce: DTC Brand Building, Shopify Store Management, Sales Funnel Development, Customer Acquisition & Retention
- Instructional Design: Online Course Development, Quality Assurance & Compliance, Learning Experience Design (LXD), Learning Management Systems
Certification
- Entrepreneurship: Developing the Opportunity, Entrepreneurship: Launching your Start-Up
Wharton, University of Pennsylvania on Coursera - TIE Young Entrepreneurs (TYE) Global Program
Timeline
Front Desk Receptionist
Mountainside Fitness
02.2025 - Current
Online Business Owner-Shopify Expert
Kotagiri Holdings
08.2024 - Current
Instructional Design Assistant
Arizona State University, EDPlus
08.2021 - 08.2024
International Student Engagement Assistant(Summer)
Arizona State University
07.2021 - 08.2021
Bachelor of Arts - Business Management
W. P. Carey School of Business
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