Sonia Hernandez
Friendswood
Summary
Dynamic fragrance professional with over 13 years of experience in luxury fragrance sales, team leadership, and client relationship management. Recognized for driving significant sales growth, recruiting and developing top-performing Beauty Advisors, and executing effective brand strategies across diverse retail environments. Bilingual in English and Spanish, with a degree in Biology and exceptional interpersonal skills. Expertise in building strategic partnerships, managing promotional events, and ensuring impeccable brand representation at the point of sale enhances the ability to deliver outstanding customer experiences.
Experienced with fragrance composition and client engagement. Utilizes in-depth knowledge of olfactory families and scent development. Track record of successfully matching clients with their ideal fragrances.
Overview
14
14
years of professional experience
Work History
Fragrance Specialist / Team Lead
Luxury Fragrance Brands
01.2012 - Current
- Consistently exceeded sales goals, ranking as a top performer in fragrance sales across multiple retail locations.
- Recruited, trained, and mentored Beauty Advisors and freelancers, improving sales performance and client retention.
- Partnered with store leadership to negotiate prime counter space and expand brand visibility.
- Planned and executed high-impact product launches, seasonal promotions, and special events, resulting in increased market share.
- Maintained strong vendor relationships, ensuring flawless execution of corporate merchandising guidelines.
- Provided regular business updates, market insights, and competitive analysis to support regional leadership decisions.
Education
Bachelor of Science - Biology
University of Houston – Clear Lake
Skills
- Multi-door Account Management
- Sales Growth & Business Development
- Recruitment, Training & Team Leadership
- Event Planning & Product Launch Execution
- Client Relationship & Negotiation
- Luxury Retail Merchandising & Brand Image
- Bilingual: English & Spanish
- Microsoft Office (Excel, PowerPoint, Outlook)
Accomplishments
- Increased sales by double digits year-over-year through targeted client engagement and event execution.
- Recognized for outstanding customer service and leadership in luxury fragrance sales.
- Built long-term client relationships that generated repeat business and elevated brand loyalty.
Additional Information
- Flexible schedule with willingness to travel extensively within territory.
- Strong discretion in handling confidential brand and client information.
Timeline
Fragrance Specialist / Team Lead
Luxury Fragrance Brands
01.2012 - Current
Bachelor of Science - Biology
University of Houston – Clear Lake
Similar Profiles
Dorina BajraktariDorina Bajraktari
Assistant accountant at Jo Loves: Luxury Fragrance BrandAssistant accountant at Jo Loves: Luxury Fragrance Brand
OSAMA MUAZOSAMA MUAZ
Store Manager at ALSHAYA INTERNATIONAL (DR.VRANJES FIRENZE-LUXURY HOME FRAGRANCE)Store Manager at ALSHAYA INTERNATIONAL (DR.VRANJES FIRENZE-LUXURY HOME FRAGRANCE)
Yoana Vazquez Del SolYoana Vazquez Del Sol
Fragrance Lab Production Assistant at Lelior Luxury FragranceFragrance Lab Production Assistant at Lelior Luxury Fragrance
Kimberly Beecher ,RT ®Kimberly Beecher ,RT ®
Radiologic Technologist at UTMB Urgent Care, WebsterRadiologic Technologist at UTMB Urgent Care, Webster
Conner PettyConner Petty
Undergraduate Student Researcher at Texas Lutheran UniversityUndergraduate Student Researcher at Texas Lutheran University