Sonia Herrera
Garland,TX
Summary
Leasing professional with a proven track record in optimizing leasing processes and boosting resident satisfaction. Skilled in addressing concerns and managing maintenance requests, effectively supporting occupancy targets and community involvement. Committed to enhancing the overall resident experience and operational performance.
Overview
12
12
years of professional experience
2
2
Certifications
Work History
Leasing Professional
Embree Eastside by Palladium
Garland, TX
01.2025 - Current
- Guide prospects through the full leasing cycle including tours, applications, approvals, and lease execution
- Utilize Yardi and BlueMoon to process applications, leases, and compliance documentation
- Supported occupancy goals by following up with prospects, conducting marketing outreach, and engaging with community initiatives
- Assisted management team in daily property operations and resident retention efforts, monitored lease expirations, submitted annual recertifications within compliance deadlines
- Build strong relationships with residents while resolving concerns and coordinating maintenance requests
- Collected monthly rental assessments and fees from residents to ensure timely payments.
- Organized resident events to enhance community engagement within property, ensuring alignment with LURA requirements
- Conducted regular property inspections, identifying issues and planning upkeep schedules.
Dispatcher
A#1 Air
05.2022 - 02.2023
- Monitored vehicle locations to coordinate timely arrivals.
- Coordinated with technicians for efficient loading and unloading of orders to ensure timely delivery.
- Scheduled services in collaboration with technicians and customers to optimize convenience and satisfaction.
- Facilitated communication between customers and field personnel to promptly address questions and resolve concerns.
- Guided technicians to specific stops.
Sales and Leasing Consultant
Aura 5515
05.2017 - 11.2019
- Growing property occupancy numbers through inbound and outbound sales, including cold calling, responding to inquiries through email and phone calls
- Scheduling appointments and touring the property and show rooms
- Managed daily resident needs and requests, resolved issues, and prioritized needs with a friendly and timely approach
- Coordinated maintenance requests and followed up with residents to confirm satisfaction with services provided
- Creating and managing pay per click social media marketing campaigns to reach out to new prospects through various popular social platforms
Leasing Consultant
Mercantile Place Apartments
12.2015 - 05.2017
- Conducted inbound and outbound sales through cold calling, receiving calls, and scheduling appointments and tours for prospects at The Wilson and The Continental.
- Working with prospects through the leasing process requirements, gathering for credit and background checks
- Coordinated resident support by scheduling maintenance appointments and resolving issues to enhance resident satisfaction.
- Managed social media, marketing, and pay-per-click advertising campaigns to increase property traffic, utilizing tools like Blue Moon, Yardi, OnSite, and popular platforms such as Apartments.com, Zillow, and Facebook.
Leasing Consultant
Chapel Hill Apartments
01.2014 - 12.2015
- Achieved Top Leaser Award for outstanding performance at a 1,200 unit property
- Resolved resident complaints, managed work orders, and assisted leasing prospects
- Addressed customer inquiries to enhance guest satisfaction
- Logged and organized key guest data into internal property management systems
- Compiled Monday reports and provided daily leasing updates to CEO of Pinnacle
- Managed all company social media platforms
- Completed a certification class on “Facing and Handling Conflict.”
Education
Diploma -
Creekview High School
Carrollton, TXN/A - Business
Brookhaven Community College
Farmers Branch, TXSkills
- Problem Solving
- Teamwork
- Effective Time Management
- Fast Learner
- Leadership
- Ability to Work Under Pressure
- Computer Skills
- Adaptability
- Communication
- Customer Service
- Compliance documentation
- Fair housing policies
- Fair housing regulations
Skills
- Resident Relations
- LURA Compliance Support (within Palladium Properties)
- Palladium Property Marketing
- Conflict Resolution
- Team Collaboration
Certification
AAGD Leadership
Timeline
Leasing Professional
Embree Eastside by Palladium
01.2025 - Current
Dispatcher
A#1 Air
05.2022 - 02.2023
Sales and Leasing Consultant
Aura 5515
05.2017 - 11.2019
Leasing Consultant
Mercantile Place Apartments
12.2015 - 05.2017
Leasing Consultant
Chapel Hill Apartments
01.2014 - 12.2015
Diploma -
Creekview High School
N/A - Business
Brookhaven Community College