Sonia Lopez Alvarez
Bluffton,SC
Summary
Expert in spearheading comprehensive public relations strategies and improving social media presence, the work made significantly increased the visibility of Panamerican Clinical Research in social media and in the community. In addition to developing effective patient recruitment strategies for clinical research. My experience in reputation management and my ability to foster team collaboration have been instrumental in achieving strategic objectives. I am fluent in multiple languages and excel at engaging diverse audiences and managing high-risk communications efficiently. In Public Health I highlight my participation in various national and international media speaking about health issues for the general population. In addition to a deep knowledge of the Public Health of our country and the needs.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Public Relations Director
Panamerican Clinical Research
03.2024 - Current
- Led cross-functional teams to ensure seamless execution of comprehensive PR strategies.
- Enhanced social media presence by creating engaging content that resonated with target audiences.
- Spearheaded thought leadership initiatives, positioning clients as experts in their respective industries.
- Collaborated closely with marketing teams to create synergistic promotional efforts across multiple channels.
- Increasing awareness of the clinical trial site, recruiting participants for ongoing trials, building trust in the community, or fostering positive relationships with stakeholders.
- Identify the target audience: such as potential trial participants, healthcare professionals, local community members, regulatory agencies, and media outlets.
- Craft key messages that align with the objectives of the Panamerican and resonate with the target audience.
- Emphasize the importance of clinical research, the benefits of participating in trials, the site's commitment to safety and ethical standards, and any unique aspects or advantages of coming to Panamerican.
- Develop a list of relevant media outlets including newspapers, magazines, online platforms, and healthcare-related publications.
- Create press releases, media kits, and pitch letters to disseminate news about the clinical trial site, ongoing trials, research findings, and any noteworthy events or achievements.
- Establish relationships with journalists and reporters covering healthcare and medical topics to secure media coverage.
- Pitch stories, arrange interviews, and respond to media inquiries to ensure accurate and favorable coverage.
- Developed compelling press materials that generated significant media interest and coverage.
- Managed crisis communications effectively, mitigating potential damage and reputations.
University Professor
Universidad De Tlaxcala
01.2023 - Current
- Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
- Enhanced student comprehension by incorporating real-world examples and case studies into lectures.
- Secured research grants for various projects, contributing to the university''s reputation as a top research institution.
- Supervised graduate students in their research projects, providing guidance and mentorship for successful completion of thesis work.
Site Director
Panamerican Clinical Research
01.2023 - 03.2024
- Maintained compliance with regulatory requirements while continuously seeking opportunities for process improvement based on best practices.
- Managed a team of professionals, ensuring high-quality performance and adherence to company standards.
- Provided leadership and guidance to staff through ongoing training initiatives, boosting employee retention rates.
- Developed strategic plans for site growth, resulting in increased revenue and profitability.
- Implemented safety protocols, maintaining a secure work environment for staff and visitors alike.
- Work with Principal investigators to develop clinical trials.
- Optimized resource allocation, reducing costs and improving overall site productivity.
- Implemented best practices and safe operating procedures.
Executive Director
Mexican Society of Public Health
03.2022 - 12.2023
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
- Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
- Forge strong relationships with board members, providing regular updates on organizational progress and soliciting their expertise when needed.
- Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
- Collaborated with external organizations including non-profits, businesses and government agencies to create mutually beneficial partnerships.
- Developed strategic partnerships with key stakeholders to expand the organization''s reach and influence.
- Advocated for policy changes at both local and national levels to further support the organization''s goals and objectives.
Advisory Consultant
Panamerican Health Organization
08.2021 - 03.2022
- Provided expert advice in The International Health Regulations for Covid19 pandemics.
- Collaborated with peers across organizational levels, redesigning and implementing end-to-end activities impacting pandemic
- Improved community health outcomes by developing and implementing public health programs and initiatives around Covid 19.
- Monitored airport and ports programs progress against established benchmarks, ensuring timely adjustments to enhance effectiveness as needed.
- Leveraged technology and data analytics to optimize program delivery, ensuring maximum impact within resource limitations.
Medical Director
Ever Health Sapi SA De CV
07.2020 - 07.2021
- Create clinical protocols for telemedicine.
- Supervised clinical staff, providing continuous professional development opportunities and training to maintain and strengthen competencies.
- Conducted ongoing evaluations of medical practices, ensuring adherence to evidence-based guidelines and best practices.
- Improved patient outcomes and delivery of care through improved clinical quality processes.
- Managed multidisciplinary teams, fostering collaboration between various healthcare professionals for optimal patient care.
- Streamlined healthcare processes for increased efficiency and better patient outcomes.
- Promoted a safe work environment by implementing safety protocols, reducing workplace injuries among hospital staff members.
- Improved patient care quality by implementing new clinical policies and procedures.
- Create and manage the budget.
- Contributed to the growth and success of the organization by participating in regional and national conferences, sharing best practices with industry peers.
Public Health Advisor
Ppal Bureau De Asuntos Públicos Y Comunicacion
03.2018 - 07.2019
- Facilitated knowledge-sharing sessions, building capacity among team members to improve overall performance in addressing public health challenges.
- Enhanced public health awareness through effective communication campaigns, targeting various demographics.
- Advised policymakers on best practices for addressing specific public health issues based on research findings and expert recommendations.
- Conducted comprehensive assessments of community needs to inform the development of targeted public health interventions.
- Provided technical assistance to support evidence-based decision-making in the development and execution of public health policies and strategies.
- Gave public talks on importance of health education and specific disease prevention and treatment strategies.
- Analyzed health data and created reports to present to community leaders and stakeholders.
- Monitored health trends and data to identify health concerns and develop related health education initiatives.
Senior Technical Advisor
Mexican Health Secretary
05.2013 - 02.2018
- Work with the Mexican undersecretary of Health Promotion and Prevention.
- Review epidemiological data
- Researched and developed timely and essential public health guidance materials for consultation to medical providers and community stakeholders on emerging health issues.
- Established partnerships with community organizations to expand access to essential services for underserved populations.
- Served as liaison subject matter expert in communicable disease, immunization promotion, infection prevention and evidence-based best practices.
- Optimized team efficiency by developing streamlined workflows and enhancing communication practices among staff members.
- Encouraged medical provider knowledge of patient behavioral health issues, offering education to enhance primary care utilization of behavioral health interventions.
- Developed and implemented communication strategies and resources to achieve public health objectives.
- Monitored epidemiological data to detect potential outbreaks promptly, allowing for timely intervention measures implementation.
- Promoted available resources and connected individuals with services in the Mexican Crusade against Hunger, and Prevention of Violence Programs.
Preventive Medicine and Public Health Physician
Complejo Hospitalario De Pontevedra
03.2012 - 11.2012
- Instructed patients and families on medical diagnoses and treatment options.
- Collaborated with consulting physicians regarding care of patients.
- Developed strong rapport with colleagues and staff members, promoting teamwork within the workplace environment.
- Improved patient outcomes by developing comprehensive treatment plans tailored to individual needs.
- Implemented evidence-based practices into daily work routine, enhancing overall effectiveness of clinical decision-making and patient outcomes.
- Epidemiological surveillance for the hospital.
- Travel medicine clinic
- Vaccinated patients against communicable diseases such as flu, pneumonia and COVID-19.
- Educated patients on preventative measures, contributing to a decrease in hospital readmissions.
Education
Program - Safety, Quality, Informatics And Leadership Progra
Harvard University
Cambridge, MA08.2020
Certificate - Diploma in Management of Health Institutions
ITAM
Mexico City04.2020
M.D. - Preventive Medicine And Public Health
Ministerio De Educacion, Deporte Y Cultura
Madrid, Spain05.2012
Master of Arts - Bioethics
Navarra University
Pamplona, Spain03.2008
M.D. - Medicine
Universidad Anahuac De Mexico
Huixquilucan, Estado De Mexico08.2006
Skills
- Social Media Strategy
- Reputation Management
- Multilingual Communication
- Influencer Engagement
- Teamwork and Collaboration
- Multitasking
- Time Management
- Attention to Detail
- Excellent Communication
- Team Collaboration
- Effective Communication
- Adaptability and Flexibility
Certification
- GCP NIDA Clinical Trials Network
Course Completion Date: 06-March-2023
Expiration Date: 06-March -2026
- 49CFR 172.700/IATA 1.5 Mayo Clinic
Exam Date: 31-January-2023
Expiration Date: 31-January-2025
- BLS: American Heart Association
Exam date: 15-jan-2024
Expiration date: Jan-2026
- ACLS: American Heart Association
Exam date: 15-jan-2024
Expiration date: Jan-2026
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Public Relations Director
Panamerican Clinical Research
03.2024 - Current
University Professor
Universidad De Tlaxcala
01.2023 - Current
Site Director
Panamerican Clinical Research
01.2023 - 03.2024
Executive Director
Mexican Society of Public Health
03.2022 - 12.2023
Advisory Consultant
Panamerican Health Organization
08.2021 - 03.2022
Medical Director
Ever Health Sapi SA De CV
07.2020 - 07.2021
Public Health Advisor
Ppal Bureau De Asuntos Públicos Y Comunicacion
03.2018 - 07.2019
Senior Technical Advisor
Mexican Health Secretary
05.2013 - 02.2018
Preventive Medicine and Public Health Physician
Complejo Hospitalario De Pontevedra
03.2012 - 11.2012
Program - Safety, Quality, Informatics And Leadership Progra
Harvard University
Certificate - Diploma in Management of Health Institutions
ITAM
M.D. - Preventive Medicine And Public Health
Ministerio De Educacion, Deporte Y Cultura
Master of Arts - Bioethics
Navarra University
M.D. - Medicine
Universidad Anahuac De Mexico
- GCP NIDA Clinical Trials Network
Course Completion Date: 06-March-2023
Expiration Date: 06-March -2026
- 49CFR 172.700/IATA 1.5 Mayo Clinic
Exam Date: 31-January-2023
Expiration Date: 31-January-2025
- BLS: American Heart Association
Exam date: 15-jan-2024
Expiration date: Jan-2026
- ACLS: American Heart Association
Exam date: 15-jan-2024
Expiration date: Jan-2026
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