Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sonya Schafer

Grand Rapids

Summary

Experienced retail leader with a strong background in team management, operational efficiency, and customer service excellence. Skilled in inventory control, staff training, and process improvement to drive business success and enhance store performance. Ready to leverage proven leadership abilities and operational expertise to excel as a Store Manager in a dynamic retail environment.

Overview

21
21
years of professional experience

Work History

ASSISTANT STORE MANAGER

Comcast Xfinity
03.2024 - Current
  • Lead day-to-day store operations with a focus on team coordination, floor management, and delivering a consistent, high-quality customer experience
  • Coach and mentor team members to improve service interactions and align with brand standards, resulting in stronger performance and morale
  • Partner with the Store Manager to execute sales initiatives, implement process improvements, and maintain operational excellence across all shifts
  • Oversee inventory accuracy, merchandising standards, and in-store presentation to ensure a seamless and engaging retail environment
  • Serve as the escalation point for complex customer concerns, modeling resolution strategies and reinforcing a service-first culture among staff

ASSISTANT MANAGER

NAPA Auto Parts (GPC)
09.2019 - 03.2024
  • Supported overall store leadership by managing daily operations, staff scheduling, and customer engagement in a high-volume retail environment
  • Guided team members on product knowledge and service delivery, helping improve sales interactions and build customer trust
  • Maintained inventory accuracy and floor readiness through proactive stock management and merchandising oversight
  • Acted as a liaison between front-line staff and the Store Manager to ensure clear communication, alignment, and consistent store execution
  • Contributed to onboarding and training of new employees, reinforcing company policies and cultivating a customer-first team culture

GENERAL MANAGER

Advance Auto Parts
07.2015 - 09.2019
  • Directed all aspects of store operations, including sales performance, staff development, and customer satisfaction, in a fast-paced, high-volume environment
  • Built and led a strong, service-oriented team by recruiting, training, and mentoring employees across both DIY and commercial sales channels
  • Oversaw inventory control, merchandising execution, and visual presentation to ensure a clean, organized, and customer-ready store
  • Acted as the key point of contact for district leadership, contributing to regional initiatives, compliance audits, and team coaching efforts
  • Led change management efforts to align store operations with evolving company standards, while maintaining a collaborative, performance-focused culture

STORE MANAGER

AutoZone
10.2004 - 07.2015
  • Oversaw full store operations, including staff management, customer service delivery, inventory control, and compliance with company policies
  • Hired, trained, and led a team of 10+ employees, creating a performance-driven culture through coaching, accountability, and recognition
  • Maintained accurate financial records, conducted P&L reviews, and identified areas for cost savings and operational improvement
  • Ensured store readiness through consistent execution of merchandising standards, promotional displays, and visual compliance
  • Resolved escalated customer concerns with professionalism, setting a standard for service recovery and team responsiveness

Education

HIGH SCHOOL DIPLOMA -

Jenison High School
Jenison, MI

Skills

  • Issue Escalation & Resolution
  • Team Leadership & Coaching
  • Customer Service Excellence
  • Inventory Management & Stock Control
  • Visual Merchandising & Planogram Execution
  • Staff Training & Development
  • Sales Forecasting & Goal Setting
  • Profit & Loss (P&L) Oversight

Timeline

ASSISTANT STORE MANAGER

Comcast Xfinity
03.2024 - Current

ASSISTANT MANAGER

NAPA Auto Parts (GPC)
09.2019 - 03.2024

GENERAL MANAGER

Advance Auto Parts
07.2015 - 09.2019

STORE MANAGER

AutoZone
10.2004 - 07.2015

HIGH SCHOOL DIPLOMA -

Jenison High School

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