Soraya Ruiz-Figueroa
Pasco
Summary
Experienced with leading sales teams to achieve and exceed targets, fostering high-performance sales culture. Utilizes strategic planning and customer relationship management to drive revenue and growth. Track record of leveraging team collaboration and sales expertise to deliver consistent results.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Customer Sales Lead
Victoria's Secret & PINK
Kennewick, WA
06.2025 - Current
- Led sales team to achieve monthly revenue goals through strategic product placement and customer engagement.
- Trained and mentored new associates, enhancing their product knowledge and sales techniques.
- Collaborated with management to optimize inventory levels, reducing stock discrepancies by implementing effective tracking systems.
- Executed visual merchandising standards to enhance brand presentation and attract customer interest.
- Resolved customer inquiries and complaints efficiently, fostering positive relationships and loyalty.
- Boosted customer satisfaction by providing exceptional service and addressing inquiries promptly.
- Continually updated personal knowledge of industry developments in order to provide accurate information when advising customers about product options.
- Trained new team members on company processes, product knowledge, and sales techniques for their success.
- Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
Cashier/Sales Associate
Twisted Couture
Leavenworth, WA
08.2024 - 06.2025
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise
- Engaged with customers to effectively build rapport and lasting relationships
- Solved customer challenges by offering relevant products and services
- Helped customers locate products and checked store system for merchandise at other sites
- Addressed customer needs and made product recommendations to increase sales
- Welcomed customers and helped determine their needs
- Processed new shipments and put out new merchandise
- Tagged new items and then merchandised the sales floor to display new pieces of clothing
- Open and closed the register before or after shifts and made a nightly deposit if needed
Medical Office Receptionist
West Dermatology
Carlsbad, CA
09.2023 - 06.2024
- Successfully managed scheduling appointments, office management and administrative tasks in a busy medical office
- Engaged with customers to effectively build rapport and lasting relationships
- Experienced with greeting and checking in patients, verifying insurance and collecting copays
- Skilled in managing patient records, scheduling appointments and entering data into electronic health records
- Handled patient inquiries, referrals and follow-up calls
- Experienced in handling incoming calls and emails in a polite and professional manner
- Advertised, recommended and sold various skincare products
- Experience working around cosmetic treatments such as botox, filler, dysport, laser treatments such as IPL and Resurfx
Child Watch Provider
YMCA
Wenatchee, WA
11.2021 - 10.2022
- Maintained effective schedule balance between rest periods, active play, and instruction
- Enforced rules and managed behavior through developmentally appropriate discipline
- Applied positive behavior management techniques to enhance social interactions and emotional development
- Introduced children to educational games and activities to boost learning
- Sanitized dishes, tabletops, toys, and frequently touched surfaces to prevent spreading of germs
Cashier/Sales Associate
Bed Bath & Beyond
East Wenatchee, WA
03.2021 - 02.2022
- Addressed customer needs and made product recommendations to increase sales
- Welcomed customers and helped determine their needs
- Greeted customers entering store and responded promptly to customer needs
- Helped customers complete purchases, locate items, and join reward programs
- Restocked and organized merchandise in front lanes
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise
- Engaged with customers to effectively build rapport and lasting relationships
- Solved customer challenges by offering relevant products and services
Cashier/Sales Associate
Ace Hardware
East Wenatchee, WA
06.2020 - 10.2020
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise
- Engaged with customers to effectively build rapport and lasting relationships
- Solved customer challenges by offering relevant products and services
- Helped customers locate products and checked store system for merchandise at other sites
- Addressed customer needs and made product recommendations to increase sales
- Welcomed customers and helped determine their needs
- Greeted customers entering store and responded promptly to customer needs
- Helped customers complete purchases, locate items, and join reward programs
- Restocked and organized merchandise in front lanes
Education
License - Real Estate Agent
Rockwell Institute
Washington08.2026
Certificate - Medical Assisting
UEI College
Oceanside01.2023
Associate of Arts - undefined
Wenatchee Valley College
Wenatchee, WA01.2022
Skills
- Bilingual English/Spanish
- Communication
- Sales
- Organization
- Product Knowledge
- Cash Handling
- Merchandising
- Brand awareness
- Sales coaching
- Customer engagement
- POS systems
- Teamwork and collaboration
- Physician Support
- Patient Escorting
- Patient Correspondence
- Cleaning and Sanitation Protocols
- Completing Insurance Forms
- Patient Data Collection
- Appointment Scheduling
- Data Entry
- Patient Documentation
- Medical Record Management
- Billing
Accomplishments
- Achieved monthly sales through effectively coaching associates.
- Supervised team of 12 staff members.
- Documented and resolved appointment conflicts which led to patient satisfaction.
Certification
- Real Estate License - Expected: August 2026
- Licensed Medical Assinstant - October 2023 - Present
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Customer Sales Lead
Victoria's Secret & PINK
06.2025 - Current
Cashier/Sales Associate
Twisted Couture
08.2024 - 06.2025
Medical Office Receptionist
West Dermatology
09.2023 - 06.2024
Child Watch Provider
YMCA
11.2021 - 10.2022
Cashier/Sales Associate
Bed Bath & Beyond
03.2021 - 02.2022
Cashier/Sales Associate
Ace Hardware
06.2020 - 10.2020
Certificate - Medical Assisting
UEI College
Associate of Arts - undefined
Wenatchee Valley College
License - Real Estate Agent
Rockwell Institute