Spencer Blackwell
Spartanburg,SC
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.
Overview
2
2
years of professional experience
Work History
Marketing Coordinator
Soda Health
01.2023 - Current
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Leadership Apprentice
Movement Mortgage
08.2021 - 12.2022
- Identified problems and worked with senior management to develop effective solutions.
- Developed process improvement initiatives and analyzed problems to create corrective action strategy.
- Evaluated current processes to develop improvement plans.
Marketing Analyst
Elite Homes Of The Carolinas
05.2021 - 08.2021
- Initiated market research studies and analyzed findings.
- Increased brand awareness through targeted initiatives.
- Executed plans and initiatives to increase efficiency.
- Recommended performance improvements based on KPI analysis.
Education
Master of Science - Marketing
The University of Alabama
Tuscaloosa, AL12.2022
Bachelor of Arts - International Affairs
Wofford College
Spartanburg, SC05.2021
Skills
- Google AdWords
- Market Research
- Interdepartmental Collaboration
- Database Management
Timeline
Marketing Coordinator
Soda Health
01.2023 - Current
Leadership Apprentice
Movement Mortgage
08.2021 - 12.2022
Marketing Analyst
Elite Homes Of The Carolinas
05.2021 - 08.2021
Master of Science - Marketing
The University of Alabama
Bachelor of Arts - International Affairs
Wofford College
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