Summary
Overview
Work History
Education
Skills
Timeline
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McKenna Haag

The Colony,TX

Summary

Dynamic and results-driven sports marketing professional with a proven track record of maintaining and enhancing client relationships through innovative marketing solutions. Skilled in designing custom sponsorships to meet specific client needs and demonstrated success in exceeding budget expectations achieving an 88% increase in budget over the last four years. Experienced in developing new corporate partnerships, building and maintaining executive and agency-level relationships, and creating tailored media/marketing plans based on thorough research and analysis of client interests. Strong leadership capabilities with experience in training and managing.

Overview

11
11
years of professional experience

Work History

Account Executive

Bally Sports
12.2020 - Current
  • Maintain and enhance relationships with existing clients, providing innovative sports marketing solutions
  • Design custom sponsorships to meet client-specific needs
  • Train and manage Client Service Coordinator and Sales Planner
  • Generated a book of business of $5M+
  • Exceeded budget by double digits the last four years.
  • Conducted integrated sales presentations to illustrate value of product or service and tailor call-to-action.
  • Achieved an 88% increase in budget over the last four years.

Client Service Representative & Sales Planner

FOX Sports
09.2017 - 11.2020
  • Developed new corporate partnerships for Fox Sports Southwest’s sports properties
  • Built and maintained executive and agency-level relationships with regional companies
  • Researched and analyzed potential clients' interests in sports media and created tailored media/marketing plans.

Client Service Coordinator

FOX Sports
05.2014 - 09.2017
  • Awarded “X-Award” in 2015 and 2016 for outstanding job performance
  • Supported five Account Executives with combined billing of $25M+
  • Managed inventory, input/track media buys, and ensured contractual obligations were met
  • Handled 30+ regional advertising accounts, including order entry, posting, and client correspondence.

Sales Manager Assistant

FOX Sports
02.2014 - 05.2014
  • Input national media buys, updated weekly reports, and posted logs showing delivery of ratings
  • Assisted with ticket distribution and supported the National Sales Manager with daily reports
  • Created presentations for the National Sales Manager.

Education

Bachelor of Business Administration - Marketing

University of North Texas

Skills

  • Customer Service
  • Project Management
  • Strategic Planning & Forecasting
  • Communication
  • Organization
  • Problem-Solving
  • Leadership
  • Data Analysis

Timeline

Account Executive

Bally Sports
12.2020 - Current

Client Service Representative & Sales Planner

FOX Sports
09.2017 - 11.2020

Client Service Coordinator

FOX Sports
05.2014 - 09.2017

Sales Manager Assistant

FOX Sports
02.2014 - 05.2014

Bachelor of Business Administration - Marketing

University of North Texas
McKenna Haag