Sravani Meesaraganda
Menomonee Falls,WI
Summary
Accomplished Business Analyst with over 10+ years of expertise in Salesforce and Oracle ERP systems, specializing in business process optimization, requirements analysis, and seamless system integrations within healthcare, insurance, and banking, manufacturing technology sectors. Demonstrated success in translating complex business needs into strategic, actionable solutions, ensuring efficient project delivery, enhanced user adoption, and measurable business outcomes.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Business Analyst
WebMD Ignite
12.2021 - Current
- Work closely with business stakeholders (sales team, marketing, customer service) to gather, understand, and define business requirements related to Salesforce usage and integration.
- Translate business needs into clear, actionable user stories, epics, and technical specifications that guide the development and customization of Salesforce.
- Develop detailed business use cases for implementing Salesforce features such as lead management, opportunity tracking, reporting, and integrations with other systems.
- Work with technical teams to design Salesforce solutions that meet the business requirements. This includes customizing objects, fields, workflows, automation (e.g., Process Builder, Flows), and reports.
- Work with technical architect/teams to design Salesforce solutions that meet the business requirements.
- Work with stakeholders to prioritize features and functionalities based on business value and strategic goals, ensuring that development efforts are focused on delivering high-impact solutions.
- Maintain and prioritize the Salesforce backlog, ensuring that user stories and tasks are aligned with business objectives and development sprints.
- Help facilitate User Acceptance Testing (UAT) to ensure that the Salesforce solution works as expected, meeting both functional and technical requirements.
- Collaborate with developers and testers to ensure the solution is tested thoroughly, including performance, security, and user experience considerations and approval for the user stories.
- Develop training materials and conduct training sessions for Salesforce users (sales teams, service reps, etc.) to ensure adoption of new features and processes
- Provide ongoing support and guidance to end-users, addressing any questions or issues related to Salesforce usage and best practices.
- Identify areas where Salesforce can improve business processes and work with the team to implement improvements, such as automation of manual tasks, improved reporting, or better data management.
- Continuously evaluate and recommend system enhancements, new Salesforce features, or third-party applications that could enhance the overall Salesforce environment.
- Participate in Agile ceremonies (sprints, sprint reviews, stand-ups) to ensure continuous alignment between business needs and Salesforce development.
- Keep up with Salesforce updates, new features, and emerging trends to help the business leverage the latest Salesforce capabilities.
Business Analyst
Guardian Life
12.2019 - 12.2021
- Collaborated with business stakeholders (underwriting, claims, policy, and customer service teams) to define and document business requirements for system enhancements in the insurance policy management and claims processes.
- Led business analysis efforts for the implementation and optimization of the policy management system (PMS), improving policy issuance time by 25%.
- Facilitated the end-to-end process of gathering and translating business requirements into technical specifications, ensuring alignment with business goals and regulatory compliance.
- Coordinated with IT teams to implement integrations between core insurance systems ( Salesforce, Mulesoft) and external applications (e.g., Guidewire, payment gateways, third-party data providers).
- Analyzed claims processes to identify inefficiencies, proposing automated solutions that reduced claim processing time by 30% and improved customer satisfaction.
- Assisted in the development and management of product and pricing models for underwriting, aligning them with current market conditions and regulatory guidelines.
- Managed and prioritized the product backlog in Agile sprints, ensuring that the most impactful features were delivered to meet business objectives.
- Developed key reports and dashboards for senior leadership, utilizing SQL and Tableau to analyze claims data, underwriting metrics, and operational performance.
- Participated in system testing, including User Acceptance Testing (UAT), ensuring that new features were implemented correctly and met business requirements.
Oracle Sr Business Analyst
Genpact, India
11.2018 - 10.2019
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Providing functional support, admin and configuration of the EBS R12 based CRM and Telesales, Advance pricing, P2P.
- Support the integration of the Oracle applications with other globale system to provide a consolidated business intelligence platform.
- Supporting reporting, analysis and business intelligence needs including developing SQL queries and using oracle reporting tools.
- Working with functional user to analyze business Process and align with existing software capabilities and data structures, deployment new features, adjust configurations or specify customizations or enhancements as needed. create requirements and training documentation for moules.
- Demonstrated functionality of Oracle sales and Marketing Modules like Collateral fulfillment, events setup and Registration, Campaign setup and flow, Email blasts and Lead Generation.
- Designed solution for lead to email Campaigns, conducted end user testing with business users for above Modules Preparing test cases.
- Perform setups for above modules in test and production environment and roll -out to Production instance.
- Defect tacking and assign to technical/Oracle support/Metalink to resolve bugs and defects.
Oracle Business Analyst
Genpact India
03.2016 - 10.2018
- Interviewed senior business process owner in sales and Marketing to collect requirements,designed processes in oracle to support these requirements.
- Presented conference Room pilot to sales and Marketing business users.
- Conducted Map and Gap analysis.
- Documented AS-IS, To-Be Process,Map and Gap, BR100, BP 080 and MD050.
- Conducted unit as well as integration testing.
- Prepared system Test Plans.
- Configured the above modules in Test, CRP and product environments.
- Conducted User Acceptance Test to Client for oracle sales and Marking teams.
- Prepared Training Document for Users and conducted training for end users.
- Coordinated with the technical team for development of reports and jsp customizations.
- Conducted Knowledge transfer to product support team.
- Process Detailing- Discuss findings with process owners/Function Heads and process Writers and follow up for revision and improvement.
- Co-ordinate with Training team and conduct quality Audit before preparing Training Material.
- Defect Management-Tracking and resolving.
Oracle Business Analyst
Genpact India
04.2015 - 03.2016
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Understood the business process and collaborated with business unit users and document business requirements and technical design specifications for Oracle Modules -sales, Teleservice and Order Management.
- Demonstrated functionality of lead to order fulfillment cycle in oracle R12.
- Perform the POC for Oracle sales and SCM modules, Lead Management opportunity Management and Contact Management, Order fulfillment.
- Prepared Conversion Strategy for components- customer, contacts, opportunities.
- Conducted Train the Trainer and UAT for business users for above modules.
- Phased Roll-out to product instance for different instance.
Pre-Sales Consultant
Tech Mahindra
07.2014 - 07.2015
- Worked on pipeline management, presales activities,Develop industry specific solutions.
- Conducted Demos for clients during RFP,evaluations stages.
- Client engagement for RFP,Proposal Presentation.
- Prepared work plan and effort estimation for Oracle apps CRM and SCM Proposals.
- Prepared Presentations for CRM and SCM consulting domain areas like sales, P2P, OM, Inventory
- Formulated framework, methodology and offerings.
Education
Bachelor of Arts - Electronics And Communications Engineering
Jawaharlal Nehru Technological University
Anantapur, India05-2008
Skills
- Business solutions development
- Cost-benefit analysis
- Gap analysis
- Business process improvement
- SQL,SOQL,SOSL
- Apex, Python, C#
- Tableau(salesforce)
- Oracle CRM and SCM
- Salesforce Admin
Certification
Salesforce Administrator
Timeline
Business Analyst
WebMD Ignite
12.2021 - Current
Business Analyst
Guardian Life
12.2019 - 12.2021
Oracle Sr Business Analyst
Genpact, India
11.2018 - 10.2019
Oracle Business Analyst
Genpact India
03.2016 - 10.2018
Oracle Business Analyst
Genpact India
04.2015 - 03.2016
Pre-Sales Consultant
Tech Mahindra
07.2014 - 07.2015
Bachelor of Arts - Electronics And Communications Engineering
Jawaharlal Nehru Technological University
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