Stacey Hood
Birmingham,AL
Summary
Tech-savvy innovator with hands-on experience in emerging technologies and passion for continuous improvement. Skilled in identifying opportunities for technological enhancements and implementing effective solutions. Adept at leveraging new tools and methods to solve problems and enhance productivity. Excels in adapting to fast-paced environments and driving technological advancements. Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
19
19
years of professional experience
1
1
Certification
Work History
VP - SEO/Localization
PNC Bank
01.2018 - Current
- Managed digital projects, business development, and account management
- Established overall marketing and go-to-market strategy, budgets, and goals
- Created and executed digital marketing campaign calendars using marketing automation platforms
- Developed and implemented digital marketing plans incorporating SEO, social media, and video campaigns
- Cultivated client relationships and followed through on service needs
- Engaged with local business and community organizations to generate leads
- Managed SEM, Email Marketing efforts
Digital Marketing Consultant
Self Employed
01.2013 - 01.2018
- Increased website traffic by 40% and reduced customer acquisition costs by 7%
- Reduced bounce rate from 6% to 3%
- Spearheaded SEO, web development, UX/accessibility, and customer journey initiatives
- Identified and resolved operational bottlenecks, streamlining processes
- Provided strategic recommendations to senior leaders, contributing to business strategy
- Directed content planning, keyword research, Search Engine Marketing and User Journey directives
- Managed technical and organic SEO for PNC Online.
VP Marketing
Provenance Digital
01.2008 - 01.2013
- Planned and executed national digital marketing campaigns with multi-channel approaches
- Optimized digital campaigns using current and successful SEO practices
- Managed and developed websites, mobile applications, and social networking landing pages
- Developed and implemented online marketing strategies for product launches and rebranding campaigns
- Enhanced short- and long-term digital marketing strategies.
Asst. Director of Operations
Mustangs Unlimited
01.2006 - 01.2008
- Oversaw publication of three related mail-order catalogs
- Managed customer experience, focusing on touchpoints and engagement methods
- Planned and produced highly effective experiential marketing events
- Boosted sales by developing new product marketing strategies and increasing website traffic
- Mentored marketing personnel on best practices and protocols to maximize productivity
- Developed and implemented digital marketing plans incorporating SEO, social media, and email marketing and video campaigns.
Education
Bachelor of Arts - Public Relations
University of Alabama At Birmingham
Birmingham, ALSkills
- Operations Management
- Project Management
- Change Management
- Adaptability
- Detail-Oriented
- Staff Management
- Digital Fluency
- Creativity
- Virtual Presentations
- Problem Solving
- Content Development/Writing
- Organizational Development
- Digital Transformation
- Corporate Communications
- Strategic Planning
Certification
- AI Prompt Engineering, Vanderbilt University, 2023
- Prompt Engineering, Google Online, 2023
- Digital Marketing, Google Online, 2023
- IBM Enterprise Design Thinking Practitioner, 2021
Platforms
- WordPress
- HubSpot
- Adobe Experience Manager
- Adobe Analytics
- Mailchimp
- Salesforce
- Google Analytics
- Conductor SEO
- Photoshop
- MS CoPilot AI
References
Available Upon Request
Timeline
VP - SEO/Localization
PNC Bank
01.2018 - Current
Digital Marketing Consultant
Self Employed
01.2013 - 01.2018
VP Marketing
Provenance Digital
01.2008 - 01.2013
Asst. Director of Operations
Mustangs Unlimited
01.2006 - 01.2008
Bachelor of Arts - Public Relations
University of Alabama At Birmingham
Similar Profiles
Gene Vences-SanchezGene Vences-Sanchez
Branch Banker at PNC Bank, Pittsburgh National Corporation BankBranch Banker at PNC Bank, Pittsburgh National Corporation Bank
Tammy BentonTammy Benton
Sr Banker /DMLO at PNC Bank/National City BankSr Banker /DMLO at PNC Bank/National City Bank
Erica HendryErica Hendry
Personal Banker/Loan Officer at PNC Bank/National City BankPersonal Banker/Loan Officer at PNC Bank/National City Bank
Abel Maldonado JrAbel Maldonado Jr
International Trade Specialist at PNC Bank, Pittsburgh National Corporation BankInternational Trade Specialist at PNC Bank, Pittsburgh National Corporation Bank
Logan HanleLogan Hanle
Interior Design Assistant at Ragan Brock InteriorsInterior Design Assistant at Ragan Brock Interiors