STACEY WITT-LEIGHTON
Trabuco Canyon,CA
Summary
ROI-driven Chief Marketing Officer with proven experience building and executing strategic marketing plans, budgets, and high-performing teams that deliver record profit and growth increases globally. Leverages trend and performance analysis to ensure campaign objectives are met or exceeded. Brings diverse industry experience and strong cross-functional collaboration.
Overview
43
43
years of professional experience
Work History
President/Chief Executive Officer
SWL CMO Specialist
Trabuco Canyon, California
01.2023 - Current
- Refined messaging based on market data to enhance local awareness.
- Developed external marketing brand and strategy to increase attendance and funding.
- Worked with cross-functional internal team to simplify approval processes.
- Supported development of marketing materials.
- Created campaigns maximizing limited marketing budget to extend reach.
Chief Marketing Officer/Board Member
LoadSpring Solutions, Inc.
Boston, MA
01.2007 - 12.2022
- Developed global marketing strategy and brand positioning, driving 15-25% year-over-year revenue growth.
- Led market analysis for international growth targets, including regional analytics, marketing plan development, execution, and budget allocation, resulting in 20% increase in global revenue.
- Built partner accelerator program, increasing new partners 200% and generating 75% revenue growth.
- Reorganized marketing department to align product development, product management, and marketing, improving go-to-market speed and new product launch success by 22%.
- Updated digital marketing infrastructure, enhancing online engagement 45% and reducing customer acquisition costs 15%.
- Built and coached internal analytics-focused marketing team, improving profitability by 10%.
- Implemented executive KPI dashboard development and management to support profitable use of marketing funds.
- Built digital automation program with targeted messaging by title, industry, and department, increasing leads by 50% year over year.
- Developed content marketing program with monthly analytics, driving year-over-year analytics growth 30%.
- Partnered with CEO on venture capital strategy, contributing to two investments.
- Administered annual marketing budget to support strategic initiatives and maintain financial control.
- Led executive annual strategic planning and budgeting process.
President/CEO/Founder
Connexia Communications Inc.
01.2001 - 01.2017
- Developed corporate and product marketing plans for mid-market technology companies, contributing to year-over-year growth across clients.
- Created and executed promotional campaigns, encompassing messaging, sales collateral, publicity, media strategy, trade shows, seminars, sales training, and promotional activities, to enhance client engagement.
- Used direct market research to shape messaging that supported customer retention and brand visibility in competitive markets.
- Managed financial analysis for marketing programs, ensuring alignment with overall business objectives.
Vice President
BLVD West
01.1997 - 01.2001
- Facilitated client expansion through strategic presentations, achieving record new client acquisition.
- Developed and executed branding and growth strategies for high-tech medical products, enhancing market positioning.
- Built and led account and creative teams, fostering collaboration and innovation.
Account Director
Mariposa Communications - Canada
01.1984 - 01.1995
- Drove new client expansion, achieving highest new client acquisition in 2 years.
- Managed client accounts across integrated communications programs.
- Supported account planning, brief development, and client relationship management to enhance client satisfaction.
- Supported branding and growth strategy development for B2C and B2B products.
- Coordinated cross-functional teams on campaign timelines and deliverables.
- Prepared proposals, presentations, and scope documents for new business.
- Coordinated client communications, streamlining feedback and approval processes for efficiency.
Education
Bachelor of Business Administration (BBA) - Marketing Focus
Schulich school of business (York University)
Toronto, OntarioSkills
Strategic planning and financial analytics
- Budget management and creation
- Demand generation strategies
- Market analysis
- Brand management and creation
- Project management
- Program analytics
- Marketo and NetSuite
- Corporate event strategy
- Creative problem solving
- Team performance building
Timeline
President/Chief Executive Officer
SWL CMO Specialist
01.2023 - Current
Chief Marketing Officer/Board Member
LoadSpring Solutions, Inc.
01.2007 - 12.2022
President/CEO/Founder
Connexia Communications Inc.
01.2001 - 01.2017
Vice President
BLVD West
01.1997 - 01.2001
Account Director
Mariposa Communications - Canada
01.1984 - 01.1995
Bachelor of Business Administration (BBA) - Marketing Focus
Schulich school of business (York University)