Stacy Dawson
Redwood City,United States
Summary
Experienced marketing professional with a successful record in executing field marketing strategies and optimizing regional campaigns. Recognized for fostering collaborative team environments and consistently achieving impactful results. Adaptable and analytical, adept at meeting evolving business needs while leveraging creativity. Known for reliability and a strong focus on achieving objectives, bringing strong organizational skills and effective communication to the table. Experienced in supporting sales teams and managing administrative tasks, ensuring seamless operations even with changing needs. Proficient in CRM software, scheduling, and customer relationship management.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Field Marketing Manager
Alkira, Inc.
04.2024 - 11.2024
- Created and managed a comprehensive event marketing strategy to ensure successful execution of over 50 events in a span of 6 months.
- Managed vendor relationships, contract discussions, on-site production, and catering arrangements.
- Regularly maintained comprehensive event and campaign documents such as budgets, calendars, and checklists.
- Conducted evaluations and ROI analysis post-event or campaign
- Enhanced lead generation through targeted local events and trade shows.
- Streamlined processes for event planning and execution, reducing overall costs while maintaining high-quality experiences for attendees.
- Developed customized training materials for sales teams, resulting in improved product knowledge and sales performance.
- Mentored junior team members, fostering professional development and growth within the department.
Proposal Operations Manager
Agiloft, Inc.
10.2023 - 04.2024
- Maintained up-to-date knowledge of industry trends and best practices to ensure proposal contents were relevant and competitive in the market landscape.
- Streamlined the proposal development process by establishing a centralized repository for reusable content and materials.
- Leveraged strong interpersonal skills to build relationships with stakeholders across departments, fostering collaboration in support of winning proposals.
- Effectively prioritized tasks under tight deadlines, demonstrating exceptional project management skills throughout each stage of the proposal lifecycle.
- Contributed to the development of a comprehensive proposal tracking system, enabling efficient monitoring of submission statuses and outcomes.
- Coordinated responses from subject matter experts, ensuring accurate representation of capabilities in proposals submitted to clients.
- Collected, arranged, and input information into database system.
- Contributed to over 500k in ARR through proposal submissions.
Deal Desk Specialist
Agiloft, Inc.
10.2022 - 10.2023
- Successfully contributed to review and submittal of over 12mil in orders over one fiscal year. Demonstrated adaptability by learning new software applications quickly as required for evolving business needs.
- Contributed to team success by providing support during peak periods or staff absences.
- Streamlined deal processing by efficiently reviewing and verifying transaction documents.
- Expedited closings by coordinating with various stakeholders, including lenders, agents, and clients.
- Managed high volume of transactions with exceptional attention to detail, resulting in streamlined processes and satisfied clients.
- Monitored incoming contracts and service agreements for correct pricing and information.
- Adhered to legal and contractual requirements for compliant contract processes.
Sales Operations and Enablement Specialist
Agiloft, Inc.
01.2021 - 10.2022
- Implemented sales enablement strategies, improving sales team efficiency and performance.
- Successfully onboarded over 30 employees.
- Created training materials for new hires on the company's procedures and policies.
- Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.
- Implemented new training programs for staff, leading to higher employee retention rates and better overall performance.
- Collaborated with cross-functional teams to optimize sales operations and realize revenue growth.
- Streamlined internal processes for improved efficiency in sales operations.
Sales Administrative Assistant
Agiloft
12.2017 - 01.2021
- Accurately and promptly handled queries from customers for Sales team support
- Managed assignment of inbound leads and emails
- Streamlined sales processes with efficient data entry and management of client information in the CRM system.
- Boosted sales team efficiency by providing timely administrative support and coordinating sales activities.
- Safeguarded sensitive company information through proper filing systems organization and confidentiality practices for all documents related to clients or transactions.
- Supported marketing initiatives with event planning, collateral creation, and lead generation tracking to drive sales growth.
- Volunteered to help with special projects of varying degrees of complexity.
- Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
Marketing Administrative Assistant
YMCA Camp Jones Gulch
06.2010 - 12.2017
- Created eye-catching graphics using Adobe Creative Suite software tools for various marketing materials such as flyers or brochures.
- Managed vendor relationships for print materials production, ensuring timely delivery and quality control.
- Expanded social media presence through regular posting schedules and audience engagement initiatives.
- Organized logistics for company-sponsored events, including venue selection, budgeting, catering coordination, and guest list management.
- Successfully executed over 15 community events with an average of 100 attendees per event.
Education
Associate of Arts - Early Childhood Education
Canada College
Redwood City, CA01.2014
Skills
- Event Management and Marketing
- Sales Enablement
- Sales Operations
- Deal Desk Operations
- Experienced with CRM Platforms
- Budget Management
- Travel Management
- MS Office and Google Suite Proficient
- Problem-Solving Aptitude
- Scheduling and Calendar Management
Accomplishments
- Successfully executed over 50 field events in a span of 6 months
- Top contributor to monthly MQL/SQL quota
- Contributed to over $500K ARR in new business deals through final contract execution and order submission
- Collaborated with various teams in development of internal SOP's and workflows
- Assisted in the creation of onboarding documentation, sales enablement material and buildout of internal sales processes
Certification
- Project Management Professional - Responsive Platform
- Certified Phlebotomy Technician (CPT)
Timeline
Field Marketing Manager
Alkira, Inc.
04.2024 - 11.2024
Proposal Operations Manager
Agiloft, Inc.
10.2023 - 04.2024
Deal Desk Specialist
Agiloft, Inc.
10.2022 - 10.2023
Sales Operations and Enablement Specialist
Agiloft, Inc.
01.2021 - 10.2022
Sales Administrative Assistant
Agiloft
12.2017 - 01.2021
Marketing Administrative Assistant
YMCA Camp Jones Gulch
06.2010 - 12.2017
- Project Management Professional - Responsive Platform
- Certified Phlebotomy Technician (CPT)
Associate of Arts - Early Childhood Education
Canada College
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