STACY Diefendorf
Glastonbury
Summary
Dynamic sales professional with a proven track record at InPro Corp., driving territory growth from $3 million to over $7 million. Expert in product specification and building customer loyalty, I excel in client relationship management and product education, achieving 130% of sales targets while fostering strong partnerships with architects and designers.
Overview
17
17
years of professional experience
Work History
Outside Sales Territory Manager
InPro Corp.
Muskego
04.2019 - Current
- Built territory from $3 million to over $7 million in under five years, achieving 130% of sales target in 2023 and 2024.
- Managed daily communications through phone calls, emails, and client appointments to address inquiries and coordinate with inside sales team.
- Educated architects, designers, and facility owners on product offerings through presentations and informal meetings.
- Participated in meetings with architects, facility owners, and installers to ensure accurate product specifications.
- Specified architectural product lines while overseeing construction bidding processes to align with client requirements.
Inside / Outside Sales Consultant
Waterworks
Boston
02.2018 - 03.2019
- Cultivated relationships with design professionals to foster collaboration and referral opportunities.
- Delivered exceptional customer service to strengthen long-term relationships and increase brand loyalty.
- Manage all phases of client projects - initial meetings, product specifications, quoting and beyond.
- Schedule client presentations to educate and promote new brand collections and current products.
- Engaged in industry events to network with professionals and enhance visibility within the market.
Owner / Interior Designer
Design On 20
Guilderland
10.2009 - 02.2018
- Led multiple design projects from concept to completion, coordinating budgeting, material selections, product purchases, and labor organization for successful project delivery.
- Managed all phases of residential design firm, overseeing marketing, sales, administrative duties, and design work to ensure cohesive project execution.
- Developed new clientele by creating company website and social media accounts, partnering with area realtors, joining local business organizations, and attending networking functions to expand market presence.
- Areas of design work include home staging, home decorating, renovation design and new construction finish selections.
Education
Associate - Ornamental Horticulture
Finger Lakes Community College
Canandaigua, NY01-1999
Skills
- Sales forecasting
- Client relationship management
- Customer retention
- Customer loyalty building
- Product education
- Product Specification
- Verbal and Written Communication
Timeline
Outside Sales Territory Manager
InPro Corp.
04.2019 - Current
Inside / Outside Sales Consultant
Waterworks
02.2018 - 03.2019
Owner / Interior Designer
Design On 20
10.2009 - 02.2018
Associate - Ornamental Horticulture
Finger Lakes Community College