Stacy Minetto Perales
Clifton,NJ
Summary
Customer-oriented General Manager with years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
8
8
years of professional experience
1
1
Certification
Work History
General Manager
IMX Pilates & Fitness
04.2023 - Current
- Ensured new monthly recurring revenue from new sales were between $5,000 -$7228 since hire
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Ensure that business achieve on-target profitability; manage costs/loss
- Create and submit reports to studio owners regarding budgeting, campaign projects, and customer relations
- Efficiently hired, train, and developed staff for a healthy and diverse work culture
- Maintain working relationships with vendors and outside stakeholders such as local businesses and Development Management Specialists
- Successfully created cross-marketing campaigns and events.
- Developed and implemented strategies to increase sales and profitability.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Collaborated with cross-functional teams to develop innovative solutions.
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
Personal Trainer Manager
EQUINOX
09.2019 - 03.2020
- Administered fitness evaluations (Equifits), orientations, stretching and personal training sessions for clients, and consistently won new clients by collected leads, and motivated those leads to start their fitness journey
- Coordinated marketing efforts to promote fitness and wellness programs.
- Helped clients set and achieve health and wellness goals.
- Established and maintained a personal training client base according to company standards and provided a high level of personalized attention to members with individualized training plans and exercise routines
- Developed and maintained positive relationships with community members, businesses and vendors to build trust and rapport.
- Met or exceeded monthly revenue and training goals.
- Collaborated with health and wellness professionals to create and execute events, seminars and workshops on various topics.
- Skilled at working independently and collaboratively in a team environment.
Supervisor
Herbalife Nutrition, Ltd.
05.2016 - 03.2020
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Handled customer complaints, resolved issues, and adjusted policies to meet changing needs.
- Maintained compliance with company policies, objectives, and communication goals.
- Maintained clean and well-organized production areas to avoid violations or unnecessary work delays due to hazards or inefficient layouts.
- Boosted team performance by developing customer service training materials and conducting service training.
- Hold weekly team meetings to communicate business goals, updates, problem-solve and maintain business plans for each individual’s needs
- Trained and mentored distributors on selling strategies, customer relationship management, and advanced product knowledge.
- Educated distributors on organizational mission and goals to help achieve success.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
- Developed and updated tracking spreadsheets for process monitoring and reporting.
General Manager
VICTOR'S HEALTHY SHAKES
01.2019 - 09.2019
- Worked directly with the Club Owner to manage retail inventory, budgets, sales of health club, and customer complaints
- Marketed Nutrition Club by door to door, referral system , online marketing and campaigning
- Created a team-building work environment
- Ability to handle confidential and sensitive information.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Formulated policies and procedures to streamline operations.
- Interacted well with customers to build connections and nurture relationships.
Sales Associate
LA FITNESS - Clifton, NJ
07.2016 - 12.2018
- Marketed the facility in outside events, outside businesses, and made contract agreements approved by management with other businesses to generate leads at vendor tables inside partnered business property
- Resolved member complaints in a tactful manner following club procedure and documentation
- Trained, coached, and mentored new sales associates for maximum performance.
- Handled cash register operations and customer transactions to process payments.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Greeted customers and provided product advice to increase sales.
- Monitored sales team performance and provided constructive feedback.
- Developed and maintained knowledge of current sales and promotions.
- Participated in store meetings and product training sessions to understand and sell items.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Assisted in development of monthly sales goals to motivate team and drive business objectives.
- Worked closely with other departments to understand full scope of available offerings and provide top-notch salesmanship to customers.
- Built relationships with customers and community to promote long term business growth.
- Worked closely with assistant management to make sure operations of the facility were running smoothly; motivated other employees when delegated
- Won a contest created by the Vice President of the company to lead a group of employees to achieve a high level of sales for the month
- Relocated in different clubs to help exceed sale’s expectations, ex. (Secaucus, Clifton, and Kearney)
- Promoted to General Manager (Clifton Ackerman location).
Education
No Degree - Business Administration And Management
Passaic County Community College
Paterson, NJ06.2025
High school diploma - Business
CLIFTON HIGH SCHOOL
Clifton, NJ06.2015
Skills
- Microsoft Office
- Conceptual, Technical & Interpersonal Skills
- People-Orientated
- Critical Thinker & Problem-Solving
- Spreadsheets
- Experienced in solo, and group projects (setting goals etc)
- Experience coordinating major events (business seminars, conferences)
- Events Management
- Advertising and Marketing
- Business Administration
- Supply Chain Management
- Branding
- Operations Oversight
- Customer Relationship Management
- Training and Development
- New Business Development
- Time Management
- Vendor Negotiations
- Effective Leader
- Team Leadership
- Operations Management
- Sound Judgment
- Performance Improvement
- Sales Team Development
- Sales Analysis
- Budget Allocation
- Community Outreach
- Client Relations
- Recruitment
- Bilingual
- Marketing
- Team Training and Development
- Consistently Meet Goals
Accomplishments
- Marketing - Implemented marketing strategies which resulted in 42% growth of customer base.
- Achieved $22,000 in new monthly revenue, surpassing the company's (IMX Pilates ) $18,000 net goal.
- Was awarded Active World Team Member with Herbalife by reaching 10,000 volume points , building outstanding customer base (2,500 volume points) for 4 months, and receiving 500 Royalty points.
Certification
- Nirvana Yoga Studios: Completed (CYT)
- ISSA (International Sports Sciences Association): Completed
Languages
English (Fluent)
Spanish (Native)
Training
EventBrite, New York, NY, Community Seminar in Interpersonal growth, 2019 EventBrite, New York, NY, Content Area Seminar in Intellectual Property, 2020 EventBrite, New York, NY, Content Area Seminar in Nutrition & Fitness, 2021 EventBrite, New York, NY, Content Area Seminar in Business, 2021
Timeline
General Manager
IMX Pilates & Fitness
04.2023 - Current
Personal Trainer Manager
EQUINOX
09.2019 - 03.2020
General Manager
VICTOR'S HEALTHY SHAKES
01.2019 - 09.2019
Sales Associate
LA FITNESS - Clifton, NJ
07.2016 - 12.2018
Supervisor
Herbalife Nutrition, Ltd.
05.2016 - 03.2020
No Degree - Business Administration And Management
Passaic County Community College
High school diploma - Business
CLIFTON HIGH SCHOOL
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