STEPHANIE CASTORENA
Homestead,FL
Summary
Results-driven retail leader with over 10 years in high-volume operations and team development. Expertise in managing multiple locations, recruiting talent, and executing visual merchandising strategies to enhance customer experience. Strengths include fostering strong store cultures and driving sales through effective coaching and strategic leadership.
Overview
10
10
years of professional experience
Work History
Multi-Store Manager
Free People
Kendall , FL
02.2023 - Current
- Managed two retail locations, driving sales growth through omnichannel strategies while fostering high-performing teams and delivering engaging customer experiences.
- Lead, coach, and develop store leadership teams and associates, creating clear growth pathways and improving employee engagement and retention.
- Performed and taught visual merchandising teams to execute brand standards, optimize product presentation, and create compelling customer experiences that drive conversion.
- Conduct regular store walks and business reviews to assess operational performance, identify opportunities, and implement action plans that improve results.
- Prepare for and lead district, and regional store visits by ensuring operational readiness, visual excellence, and strong business acumen.
Assistant Store Manager
Adidas
Florida City, USA
06.2021 - 02.2023
- Motivated team to meet sales goals and KPIs through targeted coaching, enhancing overall performance
- Analyzed weekly reports to identify business wins and opportunities, developing strategies for continuous improvement
- Merchandise the floor according to our product flow/standards by creating outfits and color stories to create a customer journey
- Led overnight projects with team, establishing clear expectations to ensure timely completion of tasks
- Execute inventory weekly with the RFID system to review our loss for the week and ensure the ship from store goals are being met daily as well as our click and collect
Assistant Store Manager
Aeropostale
Miami, USA
06.2020 - 06.2021
- Forecasting payroll and allocating hours based on business needs to ensure we're always staffed and operating with our top talent
- Hired and developed new candidates by demonstrating the brand values and culture of the store.
- Led monthly team to complete floorset on time while maintaining product flow and standards
- Set window marketing to highlight newest seasonal arrivals and store promotions
Team Lead
Adidas
Florida City, USA
01.2017 - 06.2020
- Interviewed and hired candidates passionate about the company, coordinating orientation to facilitate smooth onboarding
- Maintained stockroom during holidays, processing shipments promptly and showcasing new products on the floor
- Collaborated with team to enhance product knowledge, improving customer service experience
- Participated in tent sale events with the company to help sell through product while developing relationships with other within the company
Education
Associate of Arts - Business Administration
Miami Dade College
Homestead, FL01-2018
Skills
- Inventory management
- Sales strategy
- Visual merchandising
- Budget management
- Ability to meet deadlines
- Team collaboration
- Effective communication
- Fluent in Spanish
Timeline
Multi-Store Manager
Free People
02.2023 - Current
Assistant Store Manager
Adidas
06.2021 - 02.2023
Assistant Store Manager
Aeropostale
06.2020 - 06.2021
Team Lead
Adidas
01.2017 - 06.2020
Associate of Arts - Business Administration
Miami Dade College