Stephanie Endsley
Houston,TX
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Seeking a position that will allow me to utilize and expand on my experience and skills, while offering opportunities for professional growth in Revenue Management on a Corporate, Area or Regional level.
Overview
20
20
years of professional experience
Work History
Central Director, Revenue Management
Omni Hotels & Resorts
04.2019 - Current
- Oversee Revenue Management for multiple properties in the brand
- Develop revenue optimization culture throughout company both at corporate as well as each individual hotel.
- Analyze historical, current, and future hotel and market trends using appropriate business intelligence information
- Drive entire revenue management process to include hotel segmentation, revenue strategy, pricing, forecasting, channel management, inventory control, and performance analysis
- Create and modify pricing strategy according to market and demand
- Drive annual hotel rooms revenue budget methodology and complete upcoming years budgeted revenues for all topline revenue for multiple locations
- Oversee development and implementation of business strategies for all hotels and to ensure alignment with company mission, vision, values, and strategies
- Participate in development and implementation of marketing and sales strategies for all hotels
- Identify strategic action items needed for group and transient to maximize opportunities and provide support and guidance to team.
- Own and drive forecasting process and accuracy measurement
- Lead topline and profitability strategy in collaboration with various business units for all revenue departments including rooms, F&B, and ancillary revenues
- Analyze need dates and create strategic plans of action to impact forecast.
Corporate Director of Revenue Management
Legacy Ventures
06.2018 - 04.2019
- Oversee Revenue Management for portfolio of eight hotels (Marriott, Hilton, IHG)
- Develop revenue optimization culture throughout company both at corporate as well as each individual hotel
- Drive entire revenue management process to include hotel segmentation, revenue strategy, pricing, forecasting, channel management, inventory control, and performance analysis
- Facilitate & lead hotel revenue strategy meetings
- Create and modify pricing strategy according to market and demand
- Oversee development and implementation of business strategies for all hotels and to ensure alignment with company mission, vision, values, and strategies
- Participate in development and implementation of marketing and sales strategies for all hotels
- Identify strategic action items needed for group and transient to maximize opportunities and provide support and guidance for execution
- Maintain understanding of guests, segmentation, prospects, and products to deliver effective strategies, tactics, and ROI
- Ensure hotel portfolio identifies and uses ideal competitive set in each market
- Drive annual hotel rooms revenue budget methodology
- Manage relationships with OTAs, GDSs, CRS partner and RMS partner
- Provide analysis of performance for hotels based upon STR and other data sets
- Own and drive forecasting process and accuracy measurement
- Lead topline and profitability strategy in collaboration with various business units for all revenue departments including rooms, F&B, and ancillary revenues
- Direct maintenance of content in all distribution channels
- Create and implement market, source segmentation, and know the most profitable customers
- Establish baseline costs to incorporate in revenue decision analysis
- Create and implement revenue tools such as demand forecasting, group valuation and appropriate business intelligence tools
- Analyze need dates and create strategic plans of action to impact forecast
- Analyze historical, current, and future hotel and market trends using appropriate business intelligence information
- Standardize and optimize use of all technology tools available.
Complex Director of Revenue Management
Starwood Hotels & Resorts
01.2011 - 06.2018
- Maintain daily inventory and pricing for multiple properties
- Implement strategies based on transient and group demand
- Educate/Train sales manager on Revenue Management practices
- Train and assist events services team in forecasting groups
- Conduct group pickup meetings
- Conducted weekly Strategy Meetings with key hotel staff
- Complete and distribute 14Day forecast
- Complete 30/60/90-day forecast and submit all forecast commentary
- Complete and distribute weekly STAR recap
- Complete GM Critique
- Evaluate comp set pricing and make decisions based on market demand
- Complete SSP and budget process
- Assist DOSM and ADOG in evaluating Group business
- Interact with third party channel market managers
- Oversee SRSA, Revenue Analyst and Group Coordinators Day to day activities and training.
Assistant Director of Revenue
Hilton Worldwide
08.2004 - 12.2010
- Update, process, generate and distribute daily, weekly, and monthly revenue management reports in various systems, including Hiltons Revenue Management System, OnQ Rate & Inventory, OnQ PM, Key Hotel Marketing Reports, Excel, Access, Delphi/DMPE and OnQ FM
- Monitor and maintain daily inventory
- Adjust rate and LOS restrictions based on demand
- Study trends and group history to make educated decisions on placing overbooking on hotel
- Conduct group pickup meetings
- Conducted weekly Revenue Meetings with key hotel staff
- Complete and distribute 14Day forecast
- Complete Monthly/Rolling Forecast
- Complete and distribute weekly STAR recap
- Complete EOM Critique
- Evaluate comp set rates and make decisions based on market demand
- Assist DOS and ADOS in evaluating Group business
- Partner with third party channel market managers
- Oversee Revenue Analyst, Group Coordinator and Reservations Coordinator on day-to-day activities and training
- Monitor and maintain daily inventory
- Adjust rate and LOS restrictions based on demand
- Study trends and group history to make educated decisions on placing overbooking on hotel
- Assist DRM, DOS, and ADOS in evaluating Group business
- Assist and support Reservations department
- Attend weekly Hotelligence meetings with team and identify key accounts to focus on stealing market share.
Special Skills
Microsoft Office, Windows 95/98, Windows 2000, PowerPoint, Excel, Word, Outlook, WordPerfect, GRO, OnQ R&I (Rate and Inventory), OnQ RM (Revenue Management System), OnQ FM (Forecast Management System), OnQ PM (Property Management System), Sales Pro, Delphi/DMPE, HLBFS, Strong knowledge of Hilton toolkit, GCRM Training, Fidelio,Galaxy, Lightspeed, Horizon, ISAC, ROS, TLpe, PDA tools, RMDA, Opera, CI/TY, MARSHA, OYv2, MarRFP, MGS, Demand360, Agency360, Lanyon, Crystal Reports, OTA platforms (EPC, Booking.com, HotelTonight), FDC, G3 IDEAS, Revenue Management University in December 2005 (Hilton Corp), STARDORM, RMA1, RMA11, RMA12, RMA14, RMA15
Timeline
Central Director, Revenue Management
Omni Hotels & Resorts
04.2019 - Current
Corporate Director of Revenue Management
Legacy Ventures
06.2018 - 04.2019
Complex Director of Revenue Management
Starwood Hotels & Resorts
01.2011 - 06.2018
Assistant Director of Revenue
Hilton Worldwide
08.2004 - 12.2010