STEPHANIE ROESLER
Shawnee,KS
Summary
Senior Media Buyer with over a decade of experience in media planning including a significant tenure at Trozzolo Communications Group. Expert in leveraging broad media knowledge and campaign optimizations to exceed marketing goals. Proven track record in growing digital revenue by 112% while maintaining a $2M+ territory. Exceptional at building client relations.
Overview
13
13
years of professional experience
Work History
Senior Media Buyer
Trozzolo Communications Group
06.2021 - Current
- Develop and oversee cross channel media plans to reach client's business and marketing goals.
- Provide research and rationale to support media recommendations.
- Monitor campaign performance and provide optimization recommendations.
- Assist in new business meetings with potential clients.
Media Buyer
Trozzolo Communications Group
01.2019 - 05.2021
- Negotiated and purchased ad space across various media platforms
- Trafficked both traditional and digital media.
- Continued education on latest digital news and trends.
Regional Strategic Marketing Consultant
The Kansas City Star (McClatchy)
01.2018 - 07.2018
- Worked with large, multi-location businesses to put together media campaigns to accomplish their marketing goals.
- Conducted thorough needs assessments and delivered compelling sales presentations to prospective clients.
- Prepared regular reports on campaign performance.
Entertainment Account Executive
The Kansas City Star (McClatchy)
06.2015 - 12.2017
- Transitioned print only advertisers to multi-platform digital campaigns.
- Fulfilled annual co-promotional and sponsorship agreements.
- Presented marketing strategies, research data and campaign results.
Account Executive
The Kansas City Star (McClatchy)
07.2013 - 06.2015
- Built close relationships with small to medium sized businesses to assess marketing needs.
- Brainstormed, built and implemented effective multi-media advertising campaigns.
- Prospected new clients to fill sales funnel.
Multi-Media Account Executive
The Santa Fe New Mexican
01.2012 - 07.2013
- Developed and maintained relationships with clients to fulfill advertising and marketing needs.
- Contacted new businesses to grow client list to meet monthly goals.
Education
Bachelor of Science - Journalism And Mass Communications
University of Kansas
Lawrence, KS.01.2011
Skills
- Media Planning and Buying
- Broad Traditional and Digital Media Knowledge
- Proficient in Google Campaign Manager and Self Serve Social Platforms
- 10 years of Multi-Media Sales
- Sponsorship and Co-promotional Management
- Strong Knowledge of Marketing and Advertising Trends
Timeline
Senior Media Buyer
Trozzolo Communications Group
06.2021 - Current
Media Buyer
Trozzolo Communications Group
01.2019 - 05.2021
Regional Strategic Marketing Consultant
The Kansas City Star (McClatchy)
01.2018 - 07.2018
Entertainment Account Executive
The Kansas City Star (McClatchy)
06.2015 - 12.2017
Account Executive
The Kansas City Star (McClatchy)
07.2013 - 06.2015
Multi-Media Account Executive
The Santa Fe New Mexican
01.2012 - 07.2013
Bachelor of Science - Journalism And Mass Communications
University of Kansas