STEPHANIE SEIB

Owned Acuity Scheduling admin experience.

• Launched invoice feature generating +15.3% incremental GMV for sellers and improved create -> paid rate by 10% through iteration based on real-time customer feedback. Co-created GTM plan, including presenting feature in launch video to Squarespace's member community.
• Owned and executed strategy to migrate 50k customers using SMS reminders to new Twilio API, reducing monthly cost 20% and maintaining 97% deliverability rates for over 1.5 million SMS sent weekly.
• Empowered customers to grow their revenue by improving the clarity of the payment setting experience. Driving a 35% increase in customers choosing to collect full payment at booking.
• Improved customer's operational efficiency by automating receipt sending. Saving ~30k customers about an hour per week. Doubling adoption 3 months post launch.
• Defined vision and requirements for new client management experience, investing in features to drive repeat business for customers. Designed project to address technical debt and parallelize work.
  

Worked across the organization to create clear priorities for squads in Product & Engineering.

• Ran 10+ product discovery sessions and facilitated synthesizing data to identify priorities and solutions, increasing launch success rate and speed.
• Created quaterly OKR operation plan, analyzing data from 40 teams to establish measurable success criteria.

First PM hire, built practices for 3 teams to increase delivery.

• Owned experiment timeline & scoping + prioritization meeting. Achieving 170M GMV and 15M ARR, best yearly results for Recommendation team.
• Managed Google Cloud migration across teams, migrating 50 GMV critical ranking workflows, avoiding server costs for high traffic season.
• Collaborated with Test teams to improve ROI on dev time by implementing increased test tooling, eliminating months of opportunity costs.

Led product at early-stage startup creating a platform to manage influencer marketing.

• Enabled sales to reinvent their demo & close several new contracts through new feature development.
• Created SQL queries, eliminating project updates on data pipeline projects, reducing developer interrupt time.